• Ann Mashburn

    Style | Store Profiles | Prep Essentials  

    Sunday afternoon at 1158 Howell Mill Road in Atlanta, Georgia, and if the ladies that just opened the Ann Mashburn boutique are exhausted—if the pressure of complementing one of the best, if not the best, mens’ shops in the country that consistently garners praise from the likes of GQ, countless style blogs, and its burgeoning clientele is getting to them, if they feel like they’re going 100 miles an hour from trade shows to shuffling two doors down to their tailors holed up in Sid’s shop—you wouldn’t know it.

    Elizabeth, the eldest of five Mashburn daughters, greets me at the door with a collegiate smile. Even though she is under the spell of a trans-Atlantic jet lag, her southern hospitality masks it. While most college seniors her age spent the summer grasping at the waning days of adolescence, Elizabeth was volunteering in Africa, working alongside her mom to open up the eponymous shop in Atlanta, and acquiring a hands-on education in fashion merchandising and retailing.

    Ann Mashburn is usually closed on Sundays and Mondays, so we have it all to ourselves. The experience feels similar to Sid’s place but softer. Instead of dark stained woods and taxidermy, white surfaces, gold framed mirrors, and north light pouring in from the storefront windows persist.

    Ann, with her right hand woman Jen, has just returned from a trade show spawning the thought to carry Le Chameau rubber boots in lieu of Hunters. “Everyone seems to be doing Hunters now.”

    This is the magic behind what the Mashburns do. They curate. And they do an impeccable job of it. Meticulous even. It’s why every woman from the suede-fringed-boot-wearing Taylor-Swift-listening teen to the 80 year-old who appreciates the style and cut of the shirts stops in.

    “Our customers are women who want to look great, have some attention paid to them while they shop, and get some good advice if they need it.”

    Jen, Ann, and Elizabeth

    Photographed in Atlanta, GA

    With stints as an assistant to Polly Mellen at Vogue in the 80s, an editor at Glamour, and a stylist at J.Crew, Mashburn came into this experience as an editor, not as a retailer. Sid and Ann launched Sid Mashburn together three years ago. “We set out to build a brand based on nothing more than what we loved and what we wanted to stand behind.” Her shop, which opened this summer, evolved with some heavy coaxing from their daughters. “They were quite tired of Sid getting all of the attention and, really, just wanting some girl things to wear for themselves. We already had a family business and lots of female opinions that needed an outlet.”

    Aside from her own private label, Mashburn stocks Barbara Shaum sandals and belts, Delman shoes and boots, J Brand jeans and pants, Saint James tees and sweaters, Levi’s, Pretty Ballerinas flats and heels, Fred Perry and Lacoste polos, Superga sneakers, and James Perse tees, tanks, turtlenecks. Come spring, A.P.C., Barbour, Mackintosh trenches, Tucker blouses and dresses, and Jil Sander will line the shelves.

    “For us, it’s about the edit...not the item.”

    Nov 24, 2010 | Permalink (23) Total Comments

    Cal left a comment on 5/30/2011 at 6:04 PM:

    Beautiful job Ann! Wish I were closer to see it all in person. Take good care. xx

    The Broke Socialite left a comment on 11/30/2010 at 12:09 PM:

    LOVE Ann and the team! The shop is in our ‘hood. Can’t keep out of there.

    Laura left a comment on 11/30/2010 at 9:20 AM:

    I would love to shop Ann Mashburn online!  Noticed the website says it’s being updated.

    kathie left a comment on 11/28/2010 at 9:40 AM:

    @Megan - try ‘Summer is a Verb’ (summerisaverb.blogspot.com). While I, too, love Muffy Aldrich I often crave more ‘adventure’ in my wardrobe. You’ll definitely find that with Allie.

    allison Lees left a comment on 11/26/2010 at 11:14 AM:

    Your store looks great!

    bunny left a comment on 11/26/2010 at 12:30 AM:

    the store looks gorgeous. i love seeing creative peeps mood boards. the chic catherine deneuve photo is unexpected.  not a reference you hear much in prep.  should be used more :) classy like ann mashy is the highest compliment i can think of for a lady.

    Jesse Lyn left a comment on 11/25/2010 at 3:52 PM:

    I am in L-O-V-E! I will need to make a visit down South come summer to check out the lovely Mrs. Mashburns gorg store!!!  It appears simply perfect and immaculately put together. 

    Ps. Best blog for all things prep!!

    Grace left a comment on 11/25/2010 at 1:04 PM:

    My husband & I are both loyal Mashburn shoppers. Born & raised in R.I. we’ve been in Atlanta for 6 years (since we graduated from graduate school). It has been so exciting watching the Mashburns grow from small start up shop to national names.  Ann Mashburn is a smart & stylish woman.  I’m glad she is doing so well.  In a city filled with boutiques hers stands out amongst the rest.

    Campbell H K left a comment on 11/25/2010 at 12:10 PM:

    Wow, what a couple. I find the layout of each of the Mashburn stores to be almost as compelling as the clothes themselves.

    And I immediately have the hots for “Elizabeth”.

    S.N. Carpeaux left a comment on 11/25/2010 at 11:01 AM:

    A shop as lovely as I imagined it would be. Great article, and the photos speak to the welcoming simplicity and softness of the space. Well done!

    ACH left a comment on 11/25/2010 at 10:25 AM:

    Just lovely.

    Joey Dee left a comment on 11/24/2010 at 8:46 PM:

    What a wonderful space. Best wishes for great success to this addition to the Mashburn brand; great photos as usual.

    Megan left a comment on 11/24/2010 at 8:34 PM:

    Thank you F.E.C. for featuring the more feminine sides of prep. This seems like a perfect occasion to ask you a question that I have been trying to solve: Do you have any good recommendations for preppy blogs/sites that cater specifically or at least regularly to women? Obviously Muffy Aldrich’s site is a bible when it comes to wardrobe staples and essentials, but I have been looking for someone who offers advice geared toward a more adventurous and dare I say younger look. Any advice? And I also have to say that while I know your work is geared towards men, your attention to women is not only very appreciated but superb!

    Victoria left a comment on 11/24/2010 at 3:30 PM:

    Ah! Take me there. I would kill for more shops like this on the east coast, especially Rhode Island. Hardly anything unless you travel to Newport.

    Ps. Mason Pearson is the best hairbrush ever made, I’ve had mine for years. Yet to fail me.

    tammy left a comment on 11/24/2010 at 3:14 PM:

    I love the clean and simple look of the store.  It gives the impression that one is walking into the walking closet of your dreams.

    JFD left a comment on 11/24/2010 at 1:43 PM:

    That’s a very nice looking store. There used to be in our town several relatively small classy (kinda preppy) stores where my wife could buy wardrobe staples and some special things, all gently related to classic looks (shirtwaist dresses, shetland sweaters, loafers, blazers) and they’ve all gone now. There certainly is a place for this kind of thing—at least in our budget—but, if the market means anything, apparently there aren’t enough of us anymore for even larger cities to support such a place. That’s sad.

    Harriet Litzky left a comment on 11/24/2010 at 1:33 PM:

    You make me proud.
    Your Second Grade Teacher

    Natalie J. left a comment on 11/24/2010 at 1:23 PM:

    Born and raised in Atlanta for 25 years I can verify the necessity of a store such as this one. I wish this store has been open while I gathered my Georgia Tech degrees - it would have made my fashion transition from young adult to adult much more enjoyable! The sophistication and personally-garnered character of this store fills a much needed niche juxtaposed with the plentifully available larger retailers and “trendy,” but limited in terms of the classic style, boutiques already in Atlanta.

    Andy M. left a comment on 11/24/2010 at 12:23 PM:

    Nice to see the Mashburns continuing to get attention.  It’s a beautiful store; my girlfriend loved browsing there after my last trip to Sid.  As usual, I’m perplexed by LBF’s unrelenting negativity.  Perhaps this style of clothing is harder to come by in Atlanta than in other locales.  I can’t speak for women, but if local ladies feel the same way walking into Ann Mashburn as men do going into Sid, then I’m sure they greatly appreciate having this boutique available to them.

    The Boss left a comment on 11/24/2010 at 12:05 PM:

    “Our customers are women who want to look great, have some attention paid to them while they shop, and get some good advice if they need it.”—The operative word being “if” on the latter point.

    It’s wonderfully refreshing to see a women’s boutique that has a mutual respect for their customers.

    Kathie left a comment on 11/24/2010 at 11:40 AM:

    Women need another boutique like this. I see very classy, basic items. With a world full of H & M’s, J Crew going off the deep end and other retailers following suit it is extremely difficulty, not to mention exasperating to find decent clothing. I’ve even been disappointed in Brooks Brothers lately, and I feel like I meet myself coming and going in J.Laughlin and Lily.

    AWKeller left a comment on 11/24/2010 at 9:50 AM:

    I want to get up from my desk, get in my car, and drive to Atlanta to visit this store.  Right.  Now.

    Rashidi left a comment on 11/24/2010 at 8:48 AM:

    I saw some bags on my last visit that I think the lady might like for Christmas. Great pics.