Big Pony Fragrances
There is something about Bruce Weber’s photography that is distinctly youthful, inherently American. Ralph Lauren recently tapped Weber’s vision (once again) to introduce The Big Pony Collection of fragrances inspired by the four players of a polo team, the icon of the American lifestyle brand for the past four decades. Not only did Weber shoot the print campaign but he directed a short companion video. It is quintessential lifestyle photography. The styling exhibits depth, the mood light, and the landscape detailed. The fragrances are based on a duo of ingredients to give a clear and precise signal from the top to the background.
1: The Sporty Fragrance—This refreshing tonic matches up lime and grapefruit.
2: The Seductive Fragrance—Of the four Big Pony scents, 2 is the most provocative, a mix of dark chocolate, ginger and spice. Most of the women I have spoken to love this one. Unlike anything out there.
3: The Adventurous Fragrance—A thrilling scent of mint and ginger root that triggers somewhat of an adrenaline rush. Its nod to the outdoors makes this my personal favorite.
4: The Stylish Fragrance—An energizing boost that layers mandarin and kyarawood for a one-of-a-kind, stylish edge.
Images via Bruce Weber
I’ve been enjoying all four over the past two weeks and I want to give one of you the scent of your choice. To throw your name in the hat, leave a comment below with the Big Pony scent you prefer. A winner will be chosen at random, giveaway ends Thursday September 30, 2010 end of day.
left a comment on 9/30/2010 at 3:12 PM:
Bruce’s work is amazingly American.
#2. Please and thank-you.
left a comment on 9/30/2010 at 2:01 PM:
A great read across the board - I’ve been going old school with my lifetime standby Royall Bay Rhum, but am due for something new (according to my wife!). Cheers!
left a comment on 9/30/2010 at 12:58 PM:
i love the photos that look like they’re on oxford cloth. all the gth pants are great with slippers & bucks. the delightful dog completes it. when is rl going to do an all-pup campaign like bruce did with moncler (adorable) last season?
left a comment on 9/29/2010 at 11:59 PM:
new to the blog and love it! spent the last 3 hours reading every entry. cant get enough. oh by the way love pony #1
left a comment on 9/29/2010 at 10:40 PM:
I am going to have to go with #3 The Adventurous Fragrance.
left a comment on 9/29/2010 at 3:03 PM:
The Sedectrive fragrance. Coming into the perfect season for seduction…..
left a comment on 9/29/2010 at 12:42 PM:
The Seductive Fragrance - definitely has the qualities that people turn to you when you enter a room
left a comment on 9/29/2010 at 12:22 PM:
Fragrance #3- The Adventurous Fragrance
You are absolutely correct; the photography is fantastic!
left a comment on 9/29/2010 at 12:21 PM:
The Adventurous Fragrance.
You are absolutely correct; this photography is fantastic!
left a comment on 9/29/2010 at 11:56 AM:
Good Post Fred!
If I may, I would like fragrance #2 to boost my chances with the ladies.
left a comment on 9/29/2010 at 10:46 AM:
#2!
Richard, done right, pink is seasonless. Just stick to dusty pinks during the winter.
left a comment on 9/29/2010 at 10:36 AM:
Definitely the Seductive one, because who doesnt want to smell like chocolate!
left a comment on 9/29/2010 at 10:04 AM:
#2 The Seductive Fragrance. How can you not go with the fragrance that the women can’t resist?!?
left a comment on 9/29/2010 at 8:52 AM:
Love this set of images. I’d choose number two for my man.. gotta love a seductive fragrance! Thanks F.
left a comment on 9/29/2010 at 1:31 AM:
I have to go with #4. *crosses fingers* Although it’s hard to go wrong with any of these scents imo.
left a comment on 9/29/2010 at 1:18 AM:
Women like the Seductive fragrance? Uhhh, then I want that one…
Btw, did we ever find out who won the belt from the previous contest?
left a comment on 9/28/2010 at 6:02 PM:
My BF would love to try SEDUCTIVE! Thanks for the chance! :)
left a comment on 9/28/2010 at 5:32 PM:
Hey Fred! Great post! Gotta say #2 sounds the most enticing.
left a comment on 9/28/2010 at 4:34 PM:
excellent photography- bracing colors, thanks for showing this.
left a comment on 9/28/2010 at 2:27 PM:
If the women love it you know i’m down with the 2: The Seductive Fragrance.
left a comment on 9/28/2010 at 1:17 PM:
Bruce Weber is the epitome of bringing to life what Ralph Lauren embodies.As my life evolves around the world of style the 4th fragrance needs a place in my preppy haven.
left a comment on 9/28/2010 at 11:34 AM:
My wife really likes #2, so that’s my preference, naturally ;)
left a comment on 9/28/2010 at 10:09 AM:
Would love to try a bottle of the Sporty #1. My bottle of Polo Black just ran out this morning!!
left a comment on 9/28/2010 at 8:34 AM:
A bottle of number 2 would be great, I do enjoy the go to hell pants with the more conservative looking fall sportcoats are those herring bone or tweed?
left a comment on 9/28/2010 at 2:52 AM:
big fan of the belt as a sling. quite innovative utilitarianism
left a comment on 9/28/2010 at 12:46 AM:
i remember getting the e-mail from rl when these launched and i think i watched the video at least 20 times and then created my own which i thought was amazing. a video where i could feature mr. simon nessman, yes please. i’ve since smelled all of the scents and have to say #4 is probably my favorite, but #2 and #3 come in a close second/third. #1 reminds me too much of other scents saturating the men’s fragrance market. awesome post, so glad you covered this.
left a comment on 9/28/2010 at 12:14 AM:
I’m a woman and without a doubt, number 2 is the best scent!
left a comment on 9/27/2010 at 10:48 PM:
A bottle of #4 would work better then trying to rub the GQ magazine all over myself.
left a comment on 9/27/2010 at 10:40 PM:
So glad you did a post on this; I love that commercial! And I need some #3 in my life.
left a comment on 9/27/2010 at 10:02 PM:
#2 to replace my bottle of D&G The One that just smashed on the ground please!
left a comment on 9/27/2010 at 9:33 PM:
#2 or 3 I hve been waiting for these to come out , I love Ralph Laurens fragrances . Love your blog..
left a comment on 9/27/2010 at 8:33 PM:
The Adventurous Fragance seems fresh and clean, just the way I prefer scents.
left a comment on 9/27/2010 at 8:11 PM:
I absolutely adore the Stylish smell. Perfect for all occasions.
left a comment on 9/27/2010 at 6:51 PM:
You’d be surprised what you can accomplish
with just a light splash of mule piss!
Hopefully RL will work it into their next collection.
left a comment on 9/27/2010 at 6:35 PM:
Fred, you know I have to go with #2, although it pains me to pass over #3…
left a comment on 9/27/2010 at 5:09 PM:
Thanks for the inspiration (and the generosity)! Such a great use of color…
I’d take scent #1, please.
left a comment on 9/27/2010 at 5:00 PM:
Number two sounds divine!
Thanks for the images, I love the dog with his paw on the bloke’s arm!
left a comment on 9/27/2010 at 4:39 PM:
These pictures are preposterous. I actually laughed aloud at the two guys and the dog in the golf cart. And the guys pouring a huge bottle over each other? Hilarious. Thanks for the funny post, FEC, but it’s not April Fools day.
left a comment on 9/27/2010 at 3:55 PM:
#3 sounds like the best one. Love that look with the velvet slippers and the pink pants too.
left a comment on 9/27/2010 at 3:30 PM:
I’d love to try the Adventurous 3, for myself and my favorite men.
left a comment on 9/27/2010 at 3:29 PM:
Great images!!!
I love this fragances!
The Sporty Fragrance is my favorite
left a comment on 9/27/2010 at 3:19 PM:
I think my lady would like #2 as I walk by.
Thanks for info on them!
left a comment on 9/27/2010 at 3:18 PM:
The Seductive Fragrance! I need to get out of my fall fragrance rut.
left a comment on 9/27/2010 at 3:18 PM:
Hmmmm, #2 I think. If the ladies like it… it’s good enough for me!
left a comment on 9/27/2010 at 2:39 PM:
Great post, as per usual. #3 - if it’s good enough for you, that’s good enough for me!
And thanks again for this beautiful site. It continues to be a source of inspiration and enlightenment.
left a comment on 9/27/2010 at 2:25 PM:
I’d love a bit of the #3. It sounds like it matches the aesthetic of my favorite of those photos.
left a comment on 9/27/2010 at 2:14 PM:
I will love to get my hands on #2 The Seductive Fragrance. Awesome site a lot of inspiration keep up the good work sir.
left a comment on 9/27/2010 at 1:55 PM:
I recently tried all of these today. I have to definitely say I loved #1, at first it smelled like cheap axe on the card but on the skin all the citrus comes through, just fantastic.
left a comment on 9/27/2010 at 1:39 PM:
#3, The Adventurous Fragrance. ‘Tis the season for some good outdoor smells.
left a comment on 9/27/2010 at 1:27 PM:
@Richard Ross—This Weber shoot definitely has a Palm Beach feel to it. In Palm Beach, almost anything goes. White pants in Fall? Yes. Go-to-hell pants? All year round. Lilly Pulitzer-esque prints? Absolutely. The overall styling hits a season-less note, and more or less combines all the different seasons together. For example, white bucks next to black Prince Albert slippers…polos next to wool houndstooth blazers. It’s a fun contradiction. Just keep in mind the weather, season, and the region for which you are dressing…and then have fun with it.
left a comment on 9/27/2010 at 1:22 PM:
#2 PLEASE! My Double Black is almost gone and I would love to replace it with more RL goodness.
left a comment on 9/27/2010 at 1:21 PM:
On second thought I think I would go with number two. Thanks for doing such a great job with this blog.
left a comment on 9/27/2010 at 1:20 PM:
Number 2 or four for me please. I love the fact that colors don’t disappear in the fall…
left a comment on 9/27/2010 at 1:04 PM:
Since my idea of adventurous is white shoes after labor day….#3 please…
left a comment on 9/27/2010 at 12:53 PM:
You need a “fragrance” to get a woman’s attention,
chances are you ain’t much to look at to begin
with pal.
left a comment on 9/27/2010 at 12:52 PM:
Would love to give #2 to my guy. Or spray it around my room on occasion! :)
left a comment on 9/27/2010 at 12:48 PM:
Hey FEC,
I would live to get ahold of #3-Adventurous.
Thx-G.
left a comment on 9/27/2010 at 12:30 PM:
I like #2 the best. The deep, complex tones make it great on a cool fall day!
left a comment on 9/27/2010 at 12:30 PM:
#3, The Adventurous Fragrance.
Keep up the good work, F.E.C.
left a comment on 9/27/2010 at 12:05 PM:
Pink pants for the fall?
I have a pair of bright pink heavy weight (velvet, I believe) pants that I save for a few weeks in the spring, but I really like the idea of pink for the fall. Are there rules for when pink is just not okay?
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Andrej Pantich left a comment on 9/30/2010 at 11:57 PM:
I would love to win scent number 2.