Boast, the celebrated east coast racquet sports brand, recently announced the relaunch of its signature polo, featuring the iconic Japanese Maple leaf logo. Though most simply saw it as a discreet symbol of irreverence, it reminded some of cannabis. In fact, one school board tried to have the brand banned. No memory of ever having pulled one on? Not a huge surprise. The signature polo created by Bill St. John in 1973 was previously sold only in pro shops.
St. John, an All American squash player at Cornell, started Boast with a couple of college friends, peddling shirts and shorts from his station wagon at country clubs all over the American Northeast. Within a few years Boast was a fixture on players from the Ivy League to the Pro Circuit—worn by squash teams, like Yale, Harvard, and Princeton. It was a shirt for iconoclasts, men not beholden to tradition; men like Conners and McEnroe.
“There’s no uniform in tennis—when you walk on a court you don’t lose your personality, you express it.”
—Bill St. John
Images via Boast and Sara Carpeaux
Since its founding, Boast has fit in anywhere from the country club to the night club. Today, I’m as comfortable on the court in mine (although my game is laughable) as I am at the Local Natives show. The super soft and durable Boast pique polo is available for $68 and can be purchased, along with the navy blazer handmade by Mr. Ned, at BoastUSA.com.