• Boast

    Style | Prep Essentials  

    Boast, the celebrated east coast racquet sports brand, recently announced the relaunch of its signature polo, featuring the iconic Japanese Maple leaf logo. Though most simply saw it as a discreet symbol of irreverence, it reminded some of cannabis. In fact, one school board tried to have the brand banned. No memory of ever having pulled one on? Not a huge surprise. The signature polo created by Bill St. John in 1973 was previously sold only in pro shops.

    St. John, an All American squash player at Cornell, started Boast with a couple of college friends, peddling shirts and shorts from his station wagon at country clubs all over the American Northeast. Within a few years Boast was a fixture on players from the Ivy League to the Pro Circuit—worn by squash teams, like Yale, Harvard, and Princeton. It was a shirt for iconoclasts, men not beholden to tradition; men like Conners and McEnroe.

    “There’s no uniform in tennis—when you walk on a court you don’t lose your personality, you express it.”

    —Bill St. John

    Images via Boast and Sara Carpeaux

    Since its founding, Boast has fit in anywhere from the country club to the night club. Today, I’m as comfortable on the court in mine (although my game is laughable) as I am at the Local Natives show. The super soft and durable Boast pique polo is available for $68 and can be purchased, along with the navy blazer handmade by Mr. Ned, at BoastUSA.com.

    Nov 23, 2010 | Permalink (7) Total Comments

    dan left a comment on 11/29/2010 at 10:56 AM:

    awesome pic of W…extra points b/c it may have even been before he became governor/president/commander in frat

    the cake is a lie left a comment on 11/27/2010 at 2:24 AM:

    Ah, I love the W. scene. While we can argue over whether their political life was good/bad, we can all agree, they were 100% NE Blue-Bloods and they pulled it off good.

    bunny left a comment on 11/26/2010 at 12:33 AM:

    fun post. the photos are put together like a dream. dubya never looked better.

    M.M.G. left a comment on 11/23/2010 at 4:39 PM:

    The first photo is awesome.  Exactly the look I’ve been going for.  Thanks for all the inspiring looks.

    Joey Dee left a comment on 11/23/2010 at 3:10 PM:

    Your work gets better every time you publish. Read it twice, its so enjoyable a couple days before holiday to be reading about tennis courts and polos!

    john lexington left a comment on 11/23/2010 at 3:10 PM:

    good news! used to wear boast on the tennis court back in the 80’s. i wondered what had happened, glad to see it again! great post!

    AWKeller left a comment on 11/23/2010 at 1:19 PM:

    Nicely played, FEC!  I especially love the W and Laura shot in the mix.  Beautiful!