• Deja Vu Refinery


    It’s rare these days to find a designer that is not only pouring their entire being into their collection but actually creating quality pieces. Jason Pollak is one of those designers. His voice gets pitchy when he starts talking about his 45 degree arm joints, historically accurate flat lenses, and custom lens colors (like beer bottle green and polarized beer bottle brown). In a previous life, Pollak was a men's vintage clothing and accessories dealer with a particular fascination for iconic eye-wear. Today, he is holed up on the east coast painstakingly designing luxury eye-wear under the masthead Deja Vu Refinery.

    DEBONAIR BRAD tortoise shell frame w/Beer Bottle Green lenses* ($333)
    Image via Eric Ryan Anderson

    Deja Vu Refinery’s DEBONAIR frames, vaguely reminiscent of vintage Tart Optical Arnels, are handmade by master craftsmen and boast 7 barrel hinges (not just five), functional rivets, and rounded arm ends (an improvement on the Arnel). But one need not be an eye-wear connoisseur to appreciate the meticulous attention to detail. The flat face and lenses are an instantly recognizable distinction between modern interpretations of vintage eye-wear and period accurate vintage reproductions. It’s readily apparent Deja Vu Refinery has crafted something special (each frame is assigned a unique serial number). The spectacles are presented in a time capsule case wrapped up in brown butcher paper boasting quirky skeleton art and a glow-in-the-dark wax seal. Deja Vu Refinery offers 10 custom colored high quality zylonite frames in the DEBONAIR silhouette. Though the go-to-hell TOSH frames (my favorite) in translucent lime green aren’t for everyone, the traditional tortoise shells are as classic as the iconic frames that came before.

    *courtesy of Deja vu Refinery

    Dec 16, 2011 | Permalink (16) Total Comments

    oxford cloth button down left a comment on 12/29/2011 at 8:56 PM:

    Nice jacket. Those glasses look pretty cool.

    Dan from England left a comment on 12/26/2011 at 4:50 PM:

    Fred, I would like to take this opportunity to wish you and your family a very Happy Christmas and all the best for 2012.

    Julien left a comment on 12/26/2011 at 3:41 PM:

    A well-dressed man driving a beautiful car: it’s perfection!

    And also a good combination to pick up girls : )
    Well done Fred !
    (Of course, it’s a joke and I hope you’re not shocked).

    Kionon left a comment on 12/25/2011 at 8:33 PM:

    Merry Christmas, FEC.

    B. L. Davis left a comment on 12/25/2011 at 1:47 PM:

    Fred:  Merry Christmas.  It’s been a good year for you and U.P.  I’m wearing your shirt from Jack Robbie for the Christmas Eve celebrations.  Hope that all is well.  2012 is going to be even better.

    Joey Dee left a comment on 12/24/2011 at 3:11 PM:

    Thanks for another great year of style tips and ideas.
    To all the readers, and FEC:
    May the blessings of light peace and prosperity be with you now and for the year to come
    Joey Dee

    DEJA VU REFINERY left a comment on 12/24/2011 at 2:27 PM:

    @KDM Just go check the photos on our DEJAVUREFINERY.COM , because we shot them with people like you in mind. Some shots (RIVER for ex.) are actually through the lens and at the at typed words, for evaluation of clarity. You get an uncommonly accurate sense of each of our lens’ clarity if you look at the slide shows on our website. No joke; ‘world’s best contender’.

    KDM left a comment on 12/24/2011 at 2:05 PM:

    Thank you for the clarification, at least now I know that FEC isn’t driving his BMW around blind.

    Tim left a comment on 12/23/2011 at 7:53 PM:

    Can’t do 333 but all the styles look wicked cool.  Glad to see such dedication to a product.

    DEJA VU REFINERY left a comment on 12/23/2011 at 12:04 PM:

    @KDM Our lenses are custom manufactured and offer better vision than anything you currently own. Our lenses are hailed as the best on the market by some of our customers (see facebook). Our lenses meet FDA & EU standards, as do our frames themselves. I hope this clears up your perception.

    KDM left a comment on 12/23/2011 at 11:46 AM:

    Why would one pay 300+ dollars for a pair of sunglasses that have “vintage” lenses.  Unlike many other articles of clothing, shoes, blazers, watches..ect, lense technology has improved greatly since the 1960s.  The reason costa del mar glasses are so popular is because of the quality of the lenses.

    F.E. Castleberry left a comment on 12/22/2011 at 7:17 PM:


    Jacket: Norman Hilton
    Tie: Ralph Lauren
    Shirt: Rugby
    Jeans: Rugby
    Watch: vintage Omega Seamaster
    Pocket Square: navy bandana handkerchief

    $Bill42 left a comment on 12/22/2011 at 6:46 PM:

    Where can the rest of the “ensemble” be found?”  (jacket, tie , shirt….?????)  Norman/Nick Hilton????

    F.E. Castleberry left a comment on 12/22/2011 at 4:33 PM:

    @Thea—1987 535i BMW.

    Snaaby left a comment on 12/22/2011 at 4:31 PM:

    Looks like an e28 in the pics. If so, what year? The glasses are killer, by the way!

    Thea left a comment on 12/22/2011 at 4:31 PM:

    what car do you have?