Unabashedly Prep

  • GANT Rugger is Live

    Style  

    They were right there in the thick of it—the birth of American sportswear. Bernard Gant was producing iconic pieces for the ivy league set just as university style was catching on. In 1973, his sons (who were now calling the shots) launched “Rugger by Gant” in the very spirit of American sportswear—they simply took the rugby shirt off the field. The Rugger was born. Bold, vibrant, the line was championed by a generation of reckless youth.

    As seasons became years and years became decades, Rugger faded away until it was simply a fond memory of a quintessential prep aesthetic...until today. Gant Rugger is back (much to my delight).

    Enjoy the photography by Guy Aroch, the video content and the varsity jacket I've been pining for.

    Feb 3, 2010 | Permalink | (1) Total Comments

    The Two Magpies left a comment on 2/3/2010 at 10:37 AM:

    Rugby shirts as everyday wear has been going for quite sometime in England - often the shirt taken from school days would be worn with some pride throughout your life- although your school colours pre-determined your luck regarding style.

    Going full circle like Gant, the RFU (England’s rugby regulator), has re-launched a classic England strip to mark the Twickenham stadium’s centenary.

    http://thetwomagpies.wordpress.com/2010/01/28/blood-sweat-and-cabbages/


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