• Gant Rugger

    Store Profiles  

    Even though I catch my reflection out of the corner of my eye, I’m almost mistaken for what decade it is. The Seth Thomas clock isn’t much help. Newspaper articles and photographs from Gant's manufacturing facilities in New Haven from the 1950s—1970s plaster the walls. I’m in the dressing room, modeled after the foreman’s office of Bernard Gant, of the new Gant Rugger shop on Bleecker St. A navy/red striped polo, madras sport shirt and heritage-rich blue oxford pullover haphazardly drape over the office chair. Gary’s silhouette knocks on the door to see how I’m doing. He's astute yet nonchalant. He runs off to grab a different size for me.

    The 700 square foot store in New York’s West Village showcases a more industrial factory look, partly inspired by the company’s New Haven, CT manufacturing heritage. The narrow space reveals exposed brick, open ceilings, vintage furniture and factory-floor fixtures. A custom adjustable wood shelving system is reminiscent of an earlier time. Fabric rolls, a mid-century sewing machine and archival shirt-making patterns dot the quirky factory blueprint. It’s the kind of space you, as a guy, walk in and wish was your closet—you want the entire collection. I walk out with the oxford pullover to start.

    “Gant was a small family business in the beginning and they poured their heart and soul into it. So we tried to create a space that inspires a mix of creativity and functional design, with a nod to the passion that went into our grass-roots shirtmaking origins from all those years ago. It’s a very personal space.”

    Christian Bastin, head designer of Gant Rugger

    Photographed in New York, NY

    Jun 7, 2010 | Permalink (10) Total Comments

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    F.E. Castleberry left a comment on 9/15/2010 at 2:49 PM:

    @Jason Feldmann—I shoot the Canon 5D.

    Jason Feldmann left a comment on 6/14/2010 at 1:45 AM:

    what kind of camera do you shoot with? the pictures of the store are brilliant.

    Steve left a comment on 6/9/2010 at 10:11 AM:

    I have to disagree with the comment about Los Angeles.  We have amazing stores—from Craft to APC to Milkmade to Confederacy…even a RRL.  That being said, we could always use a Gant Rugger shop!  :D

    Petter left a comment on 6/9/2010 at 8:52 AM:

    I like these pics!


    M.D. Cooley left a comment on 6/7/2010 at 8:26 PM:

    Oh how I wish I lived near New York,they get all the good stuff! All we get in L.A. is Empirio Armani, and other similar horrors.

    Gary Davis left a comment on 6/7/2010 at 4:43 PM:

    This looks great! Thanks so much….

    bunny left a comment on 6/7/2010 at 4:13 PM:

    it’s all so handsome

    The Boss left a comment on 6/7/2010 at 3:56 PM:

    I’ll pop in the next time I’m in NYC—looks promising.

    Andy left a comment on 6/7/2010 at 3:17 PM:

    Great pics…  I want pretty much everything I see in that showroom.