• Jack Robie SS11


    Dogs are everywhere.  Goldens, labs, English setters—gayly jockeying for position up and down the aisles of the upper deck, tails sideswiping every shin within a two feet radius.  Sure, the Hy-line smells like wet dog and whatever fast food the family in the corner brought on board; no one cares.  We'll be on ACK in less than fifteen minutes.

    I first met Jack Robie co-founders Brad Corona and Brian Nicholson last summer, when they had just launched the online shirt company out of a loft in Chinatown. At the time, the business was focused on dress shirts, but the small offering of colorful, washed sport shirts was the inadvertent topliner of the collection. Although they spared no expense on the fabrics, the fit left something to be desired. Fast-forward one year and much has changed. "We shifted the focus from dress to casual, which was the clear path almost immediately after we launched, moved to a local factory with better production, and re-worked the cut of our signature pattern," explains Corona.

    We’re at Nantucket's historic White Elephant for a couple of days to shoot the Jack Robie spring/summer campaign. The island is an ideal backdrop for the summer plaids, ginghams, and stripes prominent in the new collection. It’s heaven here. A couple models, a dog, a rack of shirts, a topless truck, scooters, and an evening at Black-Eyed Susan’s made for quite the weekend.

    “Based on the initial reaction to our new collection, which in some ways is a re-launch of the business, our customers appear to be very pleased.”

    Trust me.  I tried one on in the bathroom of Seersucker one rainy night over dinner with Corona.  I was in a bespoke shirt I recently had made...which is to say that shirt fits me perfectly.  When I buttoned up the Jack Robie prototype, the fit was nearly indistinguishable.  They nailed it.

    Jun 15, 2011 | Permalink (16) Total Comments

    BludBaut left a comment on 12/22/2011 at 9:01 AM:

    She’s incredible. Too bad you don’t have 1000 pictures of her.

    Kate left a comment on 6/22/2011 at 9:29 PM:

    Just discovered your blog, and I LOVE it.  Love the “Southern Prep” aesthetic, and I can definitely appreciate it as I’m in Houston and the rest of my family lives in Dallas.  If you haven’t done so already, you should feature the Andover Shop.  I love their rugby shirts.  Also, iomoi (iomoi.com) is fantastic for fun (mostly “girly”)—but utterly preppy—home accessories/stationary.

    Laguna Beach Fogey left a comment on 6/16/2011 at 9:57 PM:

    What a hottie!!

    My goodness…

    JPK III left a comment on 6/16/2011 at 4:19 PM:

    Jealous… won’t be on ACK until August.

    Things Is Cool left a comment on 6/16/2011 at 3:01 PM:

    Great shots, Fred. Very well done.

    Sasha left a comment on 6/16/2011 at 1:01 PM:

    Love the line. And am amazed that my housemate’s friend is the female model! Alise Shoemaker is the name

    Chens left a comment on 6/16/2011 at 10:07 AM:

    Fantastic shots, Fred. This is exactly the direction I felt you should head: more spontaneous and less staged (even if the “spontaneity” is really staged, of course!) Bravo, bravo.

    Brian left a comment on 6/16/2011 at 9:22 AM:

    Love the Blazer.  The sport coat is nice too.

    BVA left a comment on 6/16/2011 at 6:57 AM:

    Great spread! Love the sports coat! And the girl of course. Have to het me one of those. ;)

    timothy Patrick J. left a comment on 6/16/2011 at 12:27 AM:

    Great stuff, if you are on Island please join us for cockatails!

    Victoria left a comment on 6/16/2011 at 12:03 AM:

    Amazing. Makes me want a new button down, though I dont need one.

    KGC left a comment on 6/15/2011 at 11:30 PM:

    Gorgeous photos as always. Love how the car is from Virginia. Home state representation!

    Tito left a comment on 6/15/2011 at 10:55 PM:

    I’m a shirt-head, and I’m definitely coping that Anchors - sports.
    Good looks Fred!

    Joey Dee left a comment on 6/15/2011 at 7:42 PM:

    Great looking stuff. Can’t really decide which ones I need first . The website is beatiful as well.

    Laguna Beach Fogey left a comment on 6/15/2011 at 7:34 PM:

    Wow. Nice shirts and all, but…who’s the hot chick?!


    Darian left a comment on 6/15/2011 at 7:01 PM:

    Great Post.  That sport coat is incredible.  What is it made of?  It looks like a linen blend.