Dogs are everywhere. Goldens, labs, English setters—gayly jockeying for position up and down the aisles of the upper deck, tails sideswiping every shin within a two feet radius. Sure, the Hy-line smells like wet dog and whatever fast food the family in the corner brought on board; no one cares. We'll be on ACK in less than fifteen minutes.
I first met Jack Robie co-founders Brad Corona and Brian Nicholson last summer, when they had just launched the online shirt company out of a loft in Chinatown. At the time, the business was focused on dress shirts, but the small offering of colorful, washed sport shirts was the inadvertent topliner of the collection. Although they spared no expense on the fabrics, the fit left something to be desired. Fast-forward one year and much has changed. "We shifted the focus from dress to casual, which was the clear path almost immediately after we launched, moved to a local factory with better production, and re-worked the cut of our signature pattern," explains Corona.
We’re at Nantucket's historic White Elephant for a couple of days to shoot the Jack Robie spring/summer campaign. The island is an ideal backdrop for the summer plaids, ginghams, and stripes prominent in the new collection. It’s heaven here. A couple models, a dog, a rack of shirts, a topless truck, scooters, and an evening at Black-Eyed Susan’s made for quite the weekend.
“Based on the initial reaction to our new collection, which in some ways is a re-launch of the business, our customers appear to be very pleased.”
Trust me. I tried one on in the bathroom of Seersucker one rainy night over dinner with Corona. I was in a bespoke shirt I recently had made...which is to say that shirt fits me perfectly. When I buttoned up the Jack Robie prototype, the fit was nearly indistinguishable. They nailed it.