Jules Reid, with her Southern girl charm and an eclectic NYC sensibility has created a vibrant world of color, pattern, playfulness, and international chic that defines her namesake fashion collection. While she splits her time between New York and Virginia, I caught up with her in West Palm Beach to chat about her artistic drive to found her own interior design firm and the launch of her eponymous fashion collection in 2009. She has quickly become a favorite among the well traveled resort set, yet her designs are at home from Capri to the Vineyard, St. Barths to Malibu. The Jules Reid line is carried in over 50 specialty boutiques and at JulesReid.com.
Photographed in West Palm Beach
Noteworthy: (on Jules) Jules Reid dress, (on her boys) pink, blonde locks