Local Knit
The older I get, the more seldom I pull on a T-shirt—and a graphic T-shirt at that. I only have a couple in the back of my wardrobe somewhere. But come the weekend, you’d be hard pressed to beat the comfort of one paired with beat-up khakis and canvas sneakers.
Two summers ago, Peter Moore, a Long Island native accustomed to memorable Montauk summers in his youth, was in the market for an iconic local T-shirt. His search turned up pseudo-authentic graphic tees only alluding to fictitious Montauk establishments. Contrived, to say the least. That empty search gave birth to the idea behind Local Knit, graphic T-shirts featuring local mainstays in distinct towns across the country. Naturally, Moore started with the unapologetic fishing village of his childhood summers.
From top to bottom: Lazybones, Herb's Market, Star Island Yacht Club, Montauk Bake Shoppe, Westlake Marina
In any town, locals know best. Montauk is no exception. Weekend surfers mingle with commercial clammers to create an offbeat lifestyle largely responsible for its popularity amongst tourists. The ring-spun cotton tees* ($24 each) serve as a simple roadmap to the best dives. From Gosman’s Fish Market to Duryea’s Lobster Deck, these local outfits epitomize “authentic”. Customers help preserve the quirky character of the beloved town as a portion of every sale goes directly back to the featured business. That’s not even the best part—the shirts actually fit well. Next up as Local Knit makes its way inland? Amagansett and East Hampton.
I’d like all of you to experience these tees for yourselves but five of you can do so on my dime. Visit LocalKnit.com and let me know in the comments which tee and size (they run true to size) you want. Winners (chosen randomly) will be announced on the Facebook page (“like” it so you’ll know if you won) Monday June 13th. Pick one up this weekend and it might just be the reason your favorite spot is still there next summer.
*courtesy of Local Knit
left a comment on 6/13/2011 at 2:36 PM:
These shirts are fantastic. I’d love a Gosman’s Fish Market in Medium
left a comment on 6/13/2011 at 2:26 PM:
Westlake Marina Small would be the perfect tshirt I can dress up and also rock casually. #summerfashionneeds
left a comment on 6/12/2011 at 3:08 PM:
Star Island Yacht Club—size Large.
Thankyou if i win! that is very nice of you
left a comment on 6/12/2011 at 9:29 AM:
oh my goodness, these are awesome!!!
I would love No.2, Star Island Yacht Club in Small!
L x
left a comment on 6/11/2011 at 3:30 PM:
Gotta be westlake marina in small! I’m buying one if i dont win!
left a comment on 6/11/2011 at 7:36 AM:
Fred, I would love the Lazy Bones Tee in size Small. Thanks my friend!!
left a comment on 6/11/2011 at 2:52 AM:
Love the shirts, can I register for a Herb’s Mkt in Medium? Hope I win!!
left a comment on 6/10/2011 at 10:06 PM:
yacht club in large because I’m super good at yacht clubbing…...
left a comment on 6/10/2011 at 2:57 PM:
These shirts are awesome! Thanks for hosting the giveaway!
If I were to win I would choose the Duryea’s Lobster Deck in XL!
left a comment on 6/10/2011 at 2:00 PM:
These are really great looking shirts! Thanks for bringing them to our attention. I really like the Gosman’s Fish Market Tee in a Medium. Lobster is a great summer colour.
left a comment on 6/10/2011 at 12:29 PM:
and as a side note, my dear, thank you again for featuring our derby outfits on your twitter.
side note part two, I absolutely adore your tumblr.
left a comment on 6/10/2011 at 12:28 PM:
Duryea’s Lobster Deck Tee in a small…would go perfectly with my kiel james patrick bracelet :)
left a comment on 6/10/2011 at 11:46 AM:
I would love the Star Island Yacht Club in an X Large. Thanks!
left a comment on 6/10/2011 at 11:06 AM:
Gosman’s Fish market in Small
these shirts remind me of j crew’s
left a comment on 6/10/2011 at 11:03 AM:
Wow, some graphic tee’s that look great! My favorite would be the Star Island Yacht Club in size S.
left a comment on 6/10/2011 at 10:53 AM:
Pauly’s Tackle Medium.
gotta have that shirt! it’s got my name on it!
thanks..
left a comment on 6/10/2011 at 9:50 AM:
Great idea - both the company and the give-away!
Gosman’s XL
left a comment on 6/10/2011 at 7:45 AM:
Herb’s Market Tee in M please. - great contest (well only if i win)
left a comment on 6/10/2011 at 12:26 AM:
Gosman’s Fish Market Tee is the perfect color for this summer in Large
left a comment on 6/9/2011 at 10:29 PM:
Beautiful! Would love Star Island Yacht Club and Marina, in a size S.
Thanks for the give-a-way!
left a comment on 6/9/2011 at 9:36 PM:
I would LOVE to win a “Gosman’s Fish Market” #3 of 10 in a medium. I love the coral color with the navy blue!!! Perfect color combination! Seriously crossing my fingers for this one.
left a comment on 6/9/2011 at 7:10 PM:
Cool shirts, great plan. I like the Westlake Marina shirt, size medium. Keep up the good work, Fred!
left a comment on 6/9/2011 at 7:07 PM:
Tough call, they all pack memories. Paulie’s Tackle Med.
My grandfather built the beach bungalow on s. Lake Dr. In the early 40’s. I spent every summer working on beach feet and early morning fishing with dad anywhere from Gin Beach to the Point. I’ve got permanent Montauk salt air on the brain and now I’m on the west coast.
I would love a tee - a small homage and reminder of a life i loved.
left a comment on 6/9/2011 at 6:59 PM:
Love these! I’d love the Star Island Yacht Club and Marina Tee in a size large. Thank you!
left a comment on 6/9/2011 at 6:44 PM:
Great shirts - I would like a Duryea’s Lobster Deck size Small. I’m not usually a big graphic T-shirt guy save a few authentic tees such as the semi-iconic Cape Pond Ice tee featured in “The Perfect Storm” but these are great.
left a comment on 6/9/2011 at 6:29 PM:
Interesting. Great concept.
Authenticity. It’s such an SWPL theme!
Are these t-shirts just East Coast-focused, with the death and decline it implies, or do they include the growing, vibrant West, Midwest, and South as well?
http://admiralcod.blogspot.com/
left a comment on 6/9/2011 at 5:41 PM:
Great shirts! I’d love the Gosman’s Fish Market in a size medium.
left a comment on 6/9/2011 at 5:11 PM:
Love these! Gosman’s Fish Market in S
Can’t wait for the new designs.
left a comment on 6/9/2011 at 5:09 PM:
I like the Gosman’s Fish Market one! If I win, I’d love a small :)
left a comment on 6/9/2011 at 5:06 PM:
Loving the Herb’s Meat! Can’t wait to get out there this summer. Size L
left a comment on 6/9/2011 at 4:45 PM:
I would love the Star Island Yacht Club and Marina Tee,
Color: Coast Guard Blue in a size small.
left a comment on 6/9/2011 at 4:33 PM:
Many thanks F.E.C.! Would relish the chance to sport the Star Island Yacht Club and Marina Tee - Medium.
left a comment on 6/9/2011 at 4:02 PM:
This is mighty nice of you do this FEC. These shirts look great.
I would really like to have the Star Island Yacht Club shirt in a size L.
left a comment on 6/9/2011 at 3:50 PM:
Nice, authentic shirts! I like the Star Island Yacht Club in an XL
left a comment on 6/9/2011 at 3:44 PM:
Great idea for a company, the only graphic Ts I’ll consider wearing are ones from real places!
I’d love the Westlake Marina in Medium!
left a comment on 6/9/2011 at 3:44 PM:
It would have to be Herb’s Market in size M. I’m a big pork fan.
left a comment on 6/9/2011 at 3:33 PM:
I’d love the Star Island Yacht Club in a size M. Great looking t-shirts, btw.
left a comment on 6/9/2011 at 3:28 PM:
Thanks, FEC. This is generous of you.
If I’m lucky enough to win, I would love one of the Lobster Deck shirts in a size M.
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Jeff left a comment on 6/13/2011 at 3:22 PM:
montauket xxl