The older I get, the more seldom I pull on a T-shirt—and a graphic T-shirt at that. I only have a couple in the back of my wardrobe somewhere. But come the weekend, you’d be hard pressed to beat the comfort of one paired with beat-up khakis and canvas sneakers.
Two summers ago, Peter Moore, a Long Island native accustomed to memorable Montauk summers in his youth, was in the market for an iconic local T-shirt. His search turned up pseudo-authentic graphic tees only alluding to fictitious Montauk establishments. Contrived, to say the least. That empty search gave birth to the idea behind Local Knit, graphic T-shirts featuring local mainstays in distinct towns across the country. Naturally, Moore started with the unapologetic fishing village of his childhood summers.
From top to bottom: Lazybones, Herb's Market, Star Island Yacht Club, Montauk Bake Shoppe, Westlake Marina
In any town, locals know best. Montauk is no exception. Weekend surfers mingle with commercial clammers to create an offbeat lifestyle largely responsible for its popularity amongst tourists. The ring-spun cotton tees* ($24 each) serve as a simple roadmap to the best dives. From Gosman’s Fish Market to Duryea’s Lobster Deck, these local outfits epitomize “authentic”. Customers help preserve the quirky character of the beloved town as a portion of every sale goes directly back to the featured business. That’s not even the best part—the shirts actually fit well. Next up as Local Knit makes its way inland? Amagansett and East Hampton.
I’d like all of you to experience these tees for yourselves but five of you can do so on my dime. Visit LocalKnit.com and let me know in the comments which tee and size (they run true to size) you want. Winners (chosen randomly) will be announced on the Facebook page (“like” it so you’ll know if you won) Monday June 13th. Pick one up this weekend and it might just be the reason your favorite spot is still there next summer.
*courtesy of Local Knit
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