Sasha Rhett
by LeeAnne Jackson
From the office, to dinner, tennis, bloodies, to philanthropic charity events, preppy women are no strangers to this social cocktail. Certainly no feat for a lesser woman. A great pair of shoes, a bag to fit all the accoutrement, and most importantly a stylish time piece, are essential for keeping all these activities in check; and indispensable for arriving even a fashionable fifteen minutes late.
The cache to nonchalantly take an ensemble through all these activities is inborn in every preppy woman; after all, this is why we don sportswear. It is easier to go from sporting events to social events without a change of attire. I had the pleasure of speaking with Alexandra Daum, the designer behind the new brand Sasha Rhett. Miss Daum launched the line of luxurious, fashionable watches to please even the most voracious accessory-minded woman. “I do love high fashion, but there is no premium on exclusivity. Everyone should have access to high quality products. I realized it was hard for people to find classic and well made watches that were also affordable.” Daum's designs speak to her UES upbringing, and her stint in Cambridge, having recently completed a B.A. at Harvard University. Classically chic mixed with trendy. Luxury with more accessibility. Lilly Pulitzer thrown in with a splash of Pat Fields.
Every preppy woman has a friend who is a jewelry designer. And for Alexandra Daum's friends, she was just that. “I would be shopping at a department store and couldn’t find a watch that spoke to my personal style. I realized that was something that I was capable of creating.” She noticed that most watches lacked creativity, color, and variation. “Handbags and shoes have so many options available. Not everyone has just one pair of shoes, so why should you just have one watch?”
Preps, however, have an innate frugal side, but not in the typical connotation of the word. “Cheap” would be inappropriate. We enjoy making investments in items that will last generations, which is also fundamental to the Sasha Rhett brand. “It was important that certain lines of our brand represent what is the gold standard of prep, the New England aesthetic. We wanted it to have a clean, crisp, tailored and colorful look, while remaining timeless.” The brand pulls this off with panache by offering high quality stainless steel and gold Swiss made watches. The genius comes in the interchangeable straps. With options including classic nude leather, luxurious animal skins, preppy flourish print, and nautical-esque stripes, there is something for every woman's style and ensemble. Begin your day with a brown ostrich strap at the office; quickly switch to a double wrap strap in silver snakeskin for drinks, and to lavender and white stripes for a weekend at the Cape that says summer better than watermelon and a southside cocktail. Sasha Rhett watches range from $159 to $249 with additional straps from $49 to $69.
Having launched the collection just this past spring, Sasha Rhett has already received prominent press. Recently featured in People StyleWatch, it will not be surprising if these timepieces start appearing on the wrists of young celebs and socialites alike. Unlike many of today's fashion trends, these beautiful pieces can remain in your wardrobe indefinitely. It's a breath of fresh air in a sea of disposable accessories. The best part? Daum wants to see one lucky reader in a stainless steel Sasha Rhett timepiece. Visit SashaRhett.com and then leave a comment below with the strap of your liking (in addition to the included navy zebra print strap) for a chance to win. Contest ends September 23, 2010.
left a comment on 9/23/2010 at 1:21 PM:
Sasha Rhett is an inspiring designer. Her collection of watches are amongst my favorites. Definitely a preppy must-have. :)
I love the Chrissie: Silver Snake Skin Double Wrap.
left a comment on 9/23/2010 at 12:52 PM:
As someone who has one of the biggest watch fetishes… this would definitely be a great addition.. LOVE LOVE LOVEEEE IT!!!!
Chrissie…Natural Snakeskin Double Wrap
left a comment on 9/22/2010 at 9:36 PM:
Gazing at my wrist right now thinking about how rakish the Julie: Black and White Double wrap would look upon it.
left a comment on 9/22/2010 at 3:27 PM:
Love the Shuyler: Ostrich with the gold face, very classic but a little modern as well! These watches are great!
left a comment on 9/22/2010 at 11:57 AM:
the blue zebra print for sure, or all the zebra prints for that matter.
left a comment on 9/22/2010 at 10:57 AM:
The Navy Schuyler watch is exactly what I NEED to top off and perfect my fall look, it’s perfection.
left a comment on 9/21/2010 at 11:35 AM:
I am certain I could win the best friend for life award if I could win my gal pal the Orange Ostrich Double Wrap!
left a comment on 9/21/2010 at 11:28 AM:
Great article, Lee Anne! I love the Chrissy Snakeskin Double Wrap in Natural. Beautiful!
left a comment on 9/21/2010 at 11:10 AM:
Love all the bright colors! The Julie Signature (grey / pink) is the one that first caught my eye.
left a comment on 9/21/2010 at 6:20 AM:
Hands, I mean wrists down, the Schuyler in navy ostrich is IT.
Navy = classically timeless, ostrich = classically timeless.
This band would go a long way - day, night, land, sea, sport, work.
So good looking.
left a comment on 9/21/2010 at 3:14 AM:
wow…these are simply fabulous…really a item worth spreading the word about! i love the julie in navy/white!
left a comment on 9/20/2010 at 8:16 PM:
These are lovely. I would wear the Chrissie Orange Ostrich Double Wrap
in Gold. The combination or gold and orange is one I love in the fall!
left a comment on 9/20/2010 at 8:00 PM:
The Schuyler Pink, please! It makes me think of a day on the golf course.
left a comment on 9/20/2010 at 7:47 PM:
The Bailey navy would be my new go-to everyday watch. Gorgeous and preppy!
left a comment on 9/20/2010 at 7:01 PM:
The Julie in pink/grey is lovely. I’d love to add this one to my wardrobe!
left a comment on 9/20/2010 at 6:37 PM:
I would LOVE the Julie Turquoise Strap! Its so gorgeous & the colors are amazing.
left a comment on 9/20/2010 at 6:26 PM:
I love a chic watch! My favorite combination is the Julie navy band with a gold face. Classic.
left a comment on 9/20/2010 at 5:38 PM:
Wow. I just absolutely fell in love with Chrissie: Silver Snake Skin. Please pick me!
These watches are gorgeous and love the affordability! Thanks for the article!
left a comment on 9/20/2010 at 4:25 PM:
FABULOUS watches!! LOVE, LOVE, LOVE the interchangeable bands. Would adore the Julie Navy Strap (1114) and would show it off everyday!!!
left a comment on 9/20/2010 at 3:39 PM:
The Chrissie: Brown Ostrich Double Wrap would look pretty sexy on my wrist! Yes please.
left a comment on 9/20/2010 at 3:25 PM:
Love, love the Julie Turquoise (also the double strapped watches). I’ll have to pick up some extra straps, what a great product!
left a comment on 9/20/2010 at 2:57 PM:
the bailey in Navy/Pink/Turquois….a great marriage of colorful and classy.
left a comment on 9/20/2010 at 2:38 PM:
The Julie: Navy is my top choice. There’s so many pretty designs to choose from.
left a comment on 9/20/2010 at 2:32 PM:
I love these… great update to the classic grosgrain ribbon and timex watch face! The pink snakeskin double wrap Chrissie is such a great style. Definitely on my wish list!
left a comment on 9/20/2010 at 2:17 PM:
I love those straps! So colorful and classic! I’d choose the Brown Ostrich Double Wrap if I won! Spendid giveaway!
left a comment on 9/20/2010 at 1:32 PM:
These are too cute!! The Chrissie: Silver Snake Skin Double Wrap is my favorite.
left a comment on 9/20/2010 at 1:26 PM:
LeeAnn, Fabulous job, as always.
Love the Chrissie: Orange Ostrich Double Wrap. What else would a good UT fan like?
left a comment on 9/20/2010 at 1:18 PM:
I love the Chrissie Pink Snakeskin double wrap! What a great giveaway!
left a comment on 9/20/2010 at 1:16 PM:
Eeek… I absolutely love navy/white Julie style. It goes with everything. I love this idea!
left a comment on 9/20/2010 at 12:39 PM:
Great job LeeAnne! I love them all, but I really love the Julie b/w double wrap. Beautiful!
left a comment on 9/20/2010 at 12:21 PM:
Adorable watch! Great article Miss LA! Love the black snakeskin double wrap.
left a comment on 9/20/2010 at 12:15 PM:
Absolutely love the Chrissie-Brown Ostrich Double Wrap…classic
left a comment on 9/20/2010 at 11:49 AM:
I love them all, how could you ever choose? I think the Schuyler: Natural - you could wear it with anything!
left a comment on 9/20/2010 at 11:18 AM:
I think I need the Bailey Black Tan & White Double Wrap in my life. Best of both worlds.
left a comment on 9/20/2010 at 10:31 AM:
fabulous idea, uptown to downtown in 15 seconds. Love the bailey in turquoise actually love them all. Would love to begin building my watchstrap wardrobe
left a comment on 9/20/2010 at 10:28 AM:
What a wonderful collection! I would love the Chrissie Orange Ostrich Double Wrap strap - so chic!
left a comment on 9/20/2010 at 10:12 AM:
Double wrap = double style. And in brown ostrich, please! Great article LeeAnne, and great find in Sasha Rhett
left a comment on 9/20/2010 at 9:48 AM:
I am a fan of the bright colors! I would love the Julie Turquoise! Great piece, LA!
left a comment on 9/20/2010 at 9:07 AM:
Being an upstart, are there any plans for a mend accessories line in future?
left a comment on 9/20/2010 at 7:23 AM:
I love the Navy/White Julie strap. What a great designer (and local to me!) I look forward to following her work. Very nice watches!
left a comment on 9/20/2010 at 7:10 AM:
Simply stylish & perfectly preppy! I would love a chance to win one (Bailey Pink & Navy), but if not, it is certainly going on my hoiday wish list.
Commenting is not available in this weblog entry.
Michele left a comment on 9/23/2010 at 10:47 PM:
I need the Julie B&W double strap! Loved the article!