• Sasha Rhett

    Style  

    by LeeAnne Jackson

    From the office, to dinner, tennis, bloodies, to philanthropic charity events, preppy women are no strangers to this social cocktail. Certainly no feat for a lesser woman. A great pair of shoes, a bag to fit all the accoutrement, and most importantly a stylish time piece, are essential for keeping all these activities in check; and indispensable for arriving even a fashionable fifteen minutes late.

    The cache to nonchalantly take an ensemble through all these activities is inborn in every preppy woman; after all, this is why we don sportswear. It is easier to go from sporting events to social events without a change of attire. I had the pleasure of speaking with Alexandra Daum, the designer behind the new brand Sasha Rhett. Miss Daum launched the line of luxurious, fashionable watches to please even the most voracious accessory-minded woman. “I do love high fashion, but there is no premium on exclusivity. Everyone should have access to high quality products. I realized it was hard for people to find classic and well made watches that were also affordable.” Daum's designs speak to her UES upbringing, and her stint in Cambridge, having recently completed a B.A. at Harvard University. Classically chic mixed with trendy. Luxury with more accessibility. Lilly Pulitzer thrown in with a splash of Pat Fields.

    Every preppy woman has a friend who is a jewelry designer. And for Alexandra Daum's friends, she was just that. “I would be shopping at a department store and couldn’t find a watch that spoke to my personal style. I realized that was something that I was capable of creating.” She noticed that most watches lacked creativity, color, and variation. “Handbags and shoes have so many options available. Not everyone has just one pair of shoes, so why should you just have one watch?”

    Preps, however, have an innate frugal side, but not in the typical connotation of the word. “Cheap” would be inappropriate. We enjoy making investments in items that will last generations, which is also fundamental to the Sasha Rhett brand. “It was important that certain lines of our brand represent what is the gold standard of prep, the New England aesthetic. We wanted it to have a clean, crisp, tailored and colorful look, while remaining timeless.” The brand pulls this off with panache by offering high quality stainless steel and gold Swiss made watches. The genius comes in the interchangeable straps. With options including classic nude leather, luxurious animal skins, preppy flourish print, and nautical-esque stripes, there is something for every woman's style and ensemble. Begin your day with a brown ostrich strap at the office; quickly switch to a double wrap strap in silver snakeskin for drinks, and to lavender and white stripes for a weekend at the Cape that says summer better than watermelon and a southside cocktail.  Sasha Rhett watches range from $159 to $249 with additional straps from $49 to $69.

    Having launched the collection just this past spring, Sasha Rhett has already received prominent press. Recently featured in People StyleWatch, it will not be surprising if these timepieces start appearing on the wrists of young celebs and socialites alike. Unlike many of today's fashion trends, these beautiful pieces can remain in your wardrobe indefinitely. It's a breath of fresh air in a sea of disposable accessories. The best part? Daum wants to see one lucky reader in a stainless steel Sasha Rhett timepiece. Visit SashaRhett.com and then leave a comment below with the strap of your liking (in addition to the included navy zebra print strap) for a chance to win. Contest ends September 23, 2010.

    Sep 20, 2010 | Permalink (75) Total Comments

    Michele left a comment on 9/23/2010 at 10:47 PM:

    I need the Julie B&W double strap! Loved the article!


    Brookelyn left a comment on 9/23/2010 at 8:40 PM:

    I love love love the black/white/gray combo!


    Kelly left a comment on 9/23/2010 at 5:55 PM:

    I like the Bailey: Navy and Pink one the best, I think.


    Kathryn left a comment on 9/23/2010 at 4:34 PM:

    My favorite is the Julie in Turquoise. So cute!


    Aryn left a comment on 9/23/2010 at 1:21 PM:

    Sasha Rhett is an inspiring designer. Her collection of watches are amongst my favorites. Definitely a preppy must-have. :)
    I love the Chrissie: Silver Snake Skin Double Wrap.


    MT left a comment on 9/23/2010 at 12:53 PM:

    The Chrissie in orange ostrich is to die for!


    CLD left a comment on 9/23/2010 at 12:52 PM:

    As someone who has one of the biggest watch fetishes… this would definitely be a great addition.. LOVE LOVE LOVEEEE IT!!!!
    Chrissie…Natural Snakeskin Double Wrap


    Lena left a comment on 9/23/2010 at 12:48 PM:

    The Chrissie Natural Snakeskin Double Wrap -très jolie!


    R left a comment on 9/23/2010 at 11:07 AM:

    J’adore le strap Bailey: Lavender. Très chic!


    Brynn Marie left a comment on 9/22/2010 at 9:36 PM:

    Gazing at my wrist right now thinking about how rakish the Julie: Black and White Double wrap would look upon it.


    Shannon left a comment on 9/22/2010 at 5:41 PM:

    The black snakeskin double wrap is beautiful!  Very classy…


    Summer left a comment on 9/22/2010 at 3:27 PM:

    Love the Shuyler: Ostrich with the gold face, very classic but a little modern as well! These watches are great!


    Katie Perkins left a comment on 9/22/2010 at 1:17 PM:

    Loving these! I adore the Julie: signature in Pink/grey


    Pittsburgh Perambulations left a comment on 9/22/2010 at 12:43 PM:

    The Bailey Navy & Pink is absolutely adorable!


    aw left a comment on 9/22/2010 at 11:57 AM:

    the blue zebra print for sure, or all the zebra prints for that matter.


    Allison left a comment on 9/22/2010 at 10:57 AM:

    The Navy Schuyler watch is exactly what I NEED to top off and perfect my fall look, it’s perfection.


    Amy left a comment on 9/21/2010 at 4:28 PM:

    Gorgeous!  I’d love the Valentine Ostrich please!


    Elizabeth left a comment on 9/21/2010 at 3:36 PM:

    I love the Schuyler Pink!


    Nina left a comment on 9/21/2010 at 2:24 PM:

    I love the Julie: Black & White Double Wrap!


    Abby Berg left a comment on 9/21/2010 at 12:03 PM:

    I love the Schuyler Navy strap! So fun!


    Kayleb left a comment on 9/21/2010 at 11:35 AM:

    I am certain I could win the best friend for life award if I could win my gal pal the Orange Ostrich Double Wrap!


    Jaedeanne left a comment on 9/21/2010 at 11:28 AM:

    Great article, Lee Anne!  I love the Chrissy Snakeskin Double Wrap in Natural.  Beautiful!


    Andrea left a comment on 9/21/2010 at 11:10 AM:

    Love all the bright colors!  The Julie Signature (grey / pink) is the one that first caught my eye.


    Genuine Lustre left a comment on 9/21/2010 at 10:35 AM:

    Black double wrap. Classy.


    Meredith left a comment on 9/21/2010 at 10:28 AM:

    Schuyler: Purple Strap!  thanks for the opportunity!


    Katie left a comment on 9/21/2010 at 9:09 AM:

    The Bailey: Navy & Pink is perfect.


    Alison left a comment on 9/21/2010 at 6:20 AM:

    Hands, I mean wrists down, the Schuyler in navy ostrich is IT.
    Navy = classically timeless, ostrich = classically timeless.
    This band would go a long way - day, night, land, sea, sport, work. 
    So good looking.


    Julie left a comment on 9/21/2010 at 3:14 AM:

    wow…these are simply fabulous…really a item worth spreading the word about!  i love the julie in navy/white!


    kia left a comment on 9/20/2010 at 8:51 PM:

    the alexandra green in 18k gold!


    M.R. left a comment on 9/20/2010 at 8:28 PM:

    The Chrissie Orange Ostrich Double Wrap is to die for!


    TS left a comment on 9/20/2010 at 8:16 PM:

    These are lovely.  I would wear the Chrissie Orange Ostrich Double Wrap
    in Gold.  The combination or gold and orange is one I love in the fall!


    AW Keller left a comment on 9/20/2010 at 8:00 PM:

    The Schuyler Pink, please!  It makes me think of a day on the golf course.


    Megan left a comment on 9/20/2010 at 7:47 PM:

    The Bailey navy would be my new go-to everyday watch. Gorgeous and preppy!


    JA left a comment on 9/20/2010 at 7:34 PM:

    The Schuyler Red Ostrich is beautiful!


    Claire left a comment on 9/20/2010 at 7:28 PM:

    So hard to choose.  I love the Bailey Pink & Navy.


    gina left a comment on 9/20/2010 at 7:07 PM:

    the julie signature please! great watches


    Sara B left a comment on 9/20/2010 at 7:01 PM:

    The Julie in pink/grey is lovely.  I’d love to add this one to my wardrobe!


    Tariro left a comment on 9/20/2010 at 6:37 PM:

    I would LOVE the Julie Turquoise Strap! Its so gorgeous & the colors are amazing.


    Liz left a comment on 9/20/2010 at 6:26 PM:

    I love a chic watch! My favorite combination is the Julie navy band with a gold face. Classic.


    Hannah left a comment on 9/20/2010 at 6:02 PM:

    Love these!  I especially like the Schuyler Black strap.


    Katie H. left a comment on 9/20/2010 at 5:46 PM:

    I like the Schuyler: Silver Strap!


    Shauna McCurdy left a comment on 9/20/2010 at 5:38 PM:

    Wow. I just absolutely fell in love with Chrissie: Silver Snake Skin. Please pick me!
    These watches are gorgeous and love the affordability! Thanks for the article!


    Alicia M. left a comment on 9/20/2010 at 4:25 PM:

    FABULOUS watches!! LOVE, LOVE, LOVE the interchangeable bands.  Would adore the Julie Navy Strap (1114) and would show it off everyday!!!


    Caroline Fontenot left a comment on 9/20/2010 at 3:39 PM:

    The Chrissie: Brown Ostrich Double Wrap would look pretty sexy on my wrist! Yes please.


    Amanda Bee left a comment on 9/20/2010 at 3:25 PM:

    Love, love the Julie Turquoise (also the double strapped watches). I’ll have to pick up some extra straps, what a great product!


    keri left a comment on 9/20/2010 at 2:57 PM:

    the bailey in Navy/Pink/Turquois….a great marriage of colorful and classy.


    Anna Kim left a comment on 9/20/2010 at 2:38 PM:

    The Julie: Navy is my top choice. There’s so many pretty designs to choose from.


    Liz left a comment on 9/20/2010 at 2:32 PM:

    I love these… great update to the classic grosgrain ribbon and timex watch face! The pink snakeskin double wrap Chrissie is such a great style. Definitely on my wish list!


    Anna left a comment on 9/20/2010 at 2:31 PM:

    lovely.
    i ADORE the chrissie black snakeskin double wrap.
    x


    Paris left a comment on 9/20/2010 at 2:22 PM:

    I LOVE the Bailey pink strap!



    www.thecampusstyle.com


    Katherine left a comment on 9/20/2010 at 2:17 PM:

    I love those straps! So colorful and classic! I’d choose the Brown Ostrich Double Wrap if I won! Spendid giveaway!


    Sarah H. left a comment on 9/20/2010 at 1:32 PM:

    These are too cute!! The Chrissie: Silver Snake Skin Double Wrap is my favorite.


    Bobbie Blouin left a comment on 9/20/2010 at 1:26 PM:

    LeeAnn, Fabulous job, as always.
    Love the Chrissie: Orange Ostrich Double Wrap. What else would a good UT fan like?


    Meaghan left a comment on 9/20/2010 at 1:18 PM:

    I love the Chrissie Pink Snakeskin double wrap!  What a great giveaway!


    Krista left a comment on 9/20/2010 at 1:16 PM:

    Eeek… I absolutely love navy/white Julie style. It goes with everything. I love this idea!


    Diana left a comment on 9/20/2010 at 12:40 PM:

    I love the black and white double wrap!


    Cassie Williams left a comment on 9/20/2010 at 12:39 PM:

    Great job LeeAnne! I love them all, but I really love the Julie b/w double wrap. Beautiful!


    Ivory left a comment on 9/20/2010 at 12:26 PM:

    Love the pink strap :-D


    Holly left a comment on 9/20/2010 at 12:21 PM:

    Adorable watch! Great article Miss LA! Love the black snakeskin double wrap.


    Janell left a comment on 9/20/2010 at 12:15 PM:

    Absolutely love the Chrissie-Brown Ostrich Double Wrap…classic


    Lauren left a comment on 9/20/2010 at 11:49 AM:

    I love them all, how could you ever choose? I think the Schuyler: Natural - you could wear it with anything!


    anna left a comment on 9/20/2010 at 11:43 AM:

    I adore the brown strap. perfect for work!


    Dallas left a comment on 9/20/2010 at 11:21 AM:

    Oh my goodness! I must have the Schuyler: Navy!


    RR left a comment on 9/20/2010 at 11:18 AM:

    I think I need the Bailey Black Tan & White Double Wrap in my life. Best of both worlds.


    Christina left a comment on 9/20/2010 at 10:41 AM:

    Love the Chrissie!- Green snakeskin double wrap


    helen james left a comment on 9/20/2010 at 10:31 AM:

    fabulous idea, uptown to downtown in 15 seconds. Love the bailey in turquoise actually love them all. Would love to begin building my watchstrap wardrobe


    Ariel left a comment on 9/20/2010 at 10:28 AM:

    What a wonderful collection! I would love the Chrissie Orange Ostrich Double Wrap strap - so chic!


    Meredith Morgan left a comment on 9/20/2010 at 10:12 AM:

    Double wrap = double style. And in brown ostrich, please! Great article LeeAnne, and great find in Sasha Rhett


    Laura left a comment on 9/20/2010 at 9:48 AM:

    I am a fan of the bright colors!  I would love the Julie Turquoise!  Great piece, LA!


    Megan left a comment on 9/20/2010 at 9:43 AM:

    I love the pink/grey Alexandra.  Great article, LA!


    Joey Dee left a comment on 9/20/2010 at 9:07 AM:

    Being an upstart, are there any plans for a mend accessories line in future?


    Alice left a comment on 9/20/2010 at 9:01 AM:

    I’d go with the Schuyler Black. It’s a classic.


    Kaela left a comment on 9/20/2010 at 7:35 AM:

    I looooove the Chrissie: Turquoise Ostrich Double Wrap.


    Liane Weber left a comment on 9/20/2010 at 7:23 AM:

    I love the Navy/White Julie strap.  What a great designer (and local to me!)  I look forward to following her work.  Very nice watches!


    Kris left a comment on 9/20/2010 at 7:10 AM:

    Simply stylish & perfectly preppy!  I would love a chance to win one (Bailey Pink & Navy), but if not, it is certainly going on my hoiday wish list.


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