• Social Primer for Brooks Brothers

    Top Drawer | Style | Prep Essentials  

    Last spring, K. Cooper Ray of the etiquette blog, SocialPrimer.com, collaborated with Brooks Brothers to launch a playful bow tie collection inspired by their heritage of mixing vivid patterns and colors. As a thirteenth generation southerner, Ray knows a thing or two about bow ties, and of course, etiquette. He is a stickler for tradition and good manners. Sometimes a dandy and always a gentleman, he has been instilling civility into an uncivilized world via SocialPrimer.com since 2008.

    Ray has once again partnered with Brooks Brothers to launch the Social Primer for Brooks Brothers bow tie collection for fall. Offered in 11 reversible styles that alternate from track stripe to repp stripe to polka dots to fleur de lis, I picked up these four to introduce some new patterns (fleur de lis, polka dots) and colors (orange, fuchsia) into my existing bow tie collection. The English woven pure silk is top drawer, tying a brilliant knot. There aren’t too many opportunities for a man to wear anything remotely considered whimsical when dressing up. These bows are the perfect touch to any southern preppy's wardrobe.

    The fall bow tie tour kicks off this week at Brooks Brothers in D.C. November 4th. Please don’t shy away from introducing yourself to me if you will be there. The ties are available for purchase online at brooksbrothers.com and select Brooks Brothers retail stores nationwide ($59.50). They are shown here contrasting sides to illustrate the reversibility, but you can wear them as conservatively (straight on with only a hint of the reverse) or as capriciously as you like.

    Nov 2, 2010 | Permalink (12) Total Comments

    dan left a comment on 11/4/2010 at 11:40 AM:

    These are great.  Awesome find FEC!  I just ordered two!

    F.E. Castleberry left a comment on 11/3/2010 at 5:54 PM:

    @OJO—With some twisting, you are absolutely right.  Thank you for point that out to everyone here.

    OJO left a comment on 11/3/2010 at 1:16 PM:


    It is certainly possible to tie the bows with the desired effect. Simply twist which ever front panel you wish (left or right).
    I’ll direct you to a Brooks photo gallery in which Mr. Ray and company alternate between twist and no-twist functions.



    Robin left a comment on 11/2/2010 at 6:55 PM:

    Those are great! Wonderful find once again FEC.

    Natalie J. left a comment on 11/2/2010 at 5:16 PM:

    I think these pieces are a great example of strong fashion expression. They strike me, personally, as multi-dimensional, unexpected, and fresh.  The “pop” of color that I can imagine showing at the bottom of each bow-tie as a result of the reverse pattern is very intriguing and provocative.

    Elizabeth V. left a comment on 11/2/2010 at 3:02 PM:

    Any fellow who could wear these with panache is, no doubt, the kind of Southern gent I could get along with. And Caroline is right concerning negative men.

    john lexington left a comment on 11/2/2010 at 2:04 PM:

    nice ties, im a big fan of the bow, i like the two sided idea, esp. when on the road.

    Darian left a comment on 11/2/2010 at 10:48 AM:

    @FEC—I’m sorry that I’ll miss you on Thursday in D.C.  I love how playful these bow ties could be.  Thanks, from the silent majority, for always keeping things interesting!

    Samuel left a comment on 11/2/2010 at 10:33 AM:

    Love the concept, but I like the last batch of these far better.


    Carnegie Hall Rower left a comment on 11/2/2010 at 10:32 AM:

    I love these but I haven’t been able to figure out how to get both patterns to show on the front of the bow? All I can achieve is one pattern facing out on the top layer and the other pattern facing out on the bottom layer. Any suggestions?

    Caroline Fontenot left a comment on 11/2/2010 at 10:28 AM:

    Only a sexy man could pull these off, and negative men aren’t sexy.

    I love these!!

    Tyler P. left a comment on 11/2/2010 at 9:38 AM:

    I love bow ties and these are just fun! I would love to sport these while walking through the streets of Savannah.