Last spring, K. Cooper Ray of the etiquette blog, SocialPrimer.com, collaborated with Brooks Brothers to launch a playful bow tie collection inspired by their heritage of mixing vivid patterns and colors. As a thirteenth generation southerner, Ray knows a thing or two about bow ties, and of course, etiquette. He is a stickler for tradition and good manners. Sometimes a dandy and always a gentleman, he has been instilling civility into an uncivilized world via SocialPrimer.com since 2008.
Ray has once again partnered with Brooks Brothers to launch the Social Primer for Brooks Brothers bow tie collection for fall. Offered in 11 reversible styles that alternate from track stripe to repp stripe to polka dots to fleur de lis, I picked up these four to introduce some new patterns (fleur de lis, polka dots) and colors (orange, fuchsia) into my existing bow tie collection. The English woven pure silk is top drawer, tying a brilliant knot. There aren’t too many opportunities for a man to wear anything remotely considered whimsical when dressing up. These bows are the perfect touch to any southern preppy's wardrobe.
The fall bow tie tour kicks off this week at Brooks Brothers in D.C. November 4th. Please don’t shy away from introducing yourself to me if you will be there. The ties are available for purchase online at brooksbrothers.com and select Brooks Brothers retail stores nationwide ($59.50). They are shown here contrasting sides to illustrate the reversibility, but you can wear them as conservatively (straight on with only a hint of the reverse) or as capriciously as you like.