• The History of Boast

    Prep Essentials  

    Nantucket doesn't let you sleep in. At least not in Siasconset. The Sun rises at a quarter past five over the eastern bluff the sleepy village teeters on (one house has already tumbled down the eroding cliff with a handful more sure to follow). Let there be no mistake, I'm of the ilk that enjoys Nantucket by way of work, not exclusively by way of play. But such are most of my travels. I'm hardly interested in jetting off anywhere unless it involves a business write-off.

    I pop into Murray's Toggery Shop, the birthplace of Nantucket Reds, to pass some time before my buddy Jon Terbell and I begin building out his summer pop-up shop, One Orange. It's what one would expect from a small town sportswear clothier. But after I wander into the back room (where there is everything you could ever imagine in Nantucket Red) I notice a small stash of Boast piqué polos hanging in the corner. While certainly a fan of the brand, their fit left a little to be desired since I last pulled on the "Japanese Maple Leaf" a couple years ago. Rumor had it Boast revisited their polo's fit* recently and I secretly hoped it to be true. The arm holes are higher, the body sits closer to the torso while the tennis tail hits at just the right part of your backside. I happily left with one in Carolina Blue. Back in play, as they say.

    Never heard of Boast? Enjoy this animated abridged history of the irreverent squash inspired sportswear company to get up to speed.

    *It would seem as if Boast embraced vanity sizing as where I was once a medium, I now wear their small (I'm 5'11", 175lbs)

    May 8, 2013 | Permalink (3) Total Comments

    T2 left a comment on 5/16/2013 at 11:18 PM:

    You learn something everyday.  Thanks Fred.

    F.E. Castleberry left a comment on 5/16/2013 at 10:33 PM:

    @T2—For what it’s worth, the very name “Boast” is taken from a squash shot played to the front wall via a side wall or the back wall.

    T2 left a comment on 5/16/2013 at 9:03 PM:

    While the Yale squash team and other squash players might have wore Boast, Bill St. John is an avid tennis player.  Taking into account that Rene Lacoste designed this type of shirt, I would say that it is a tennis inspired company.  I know that this is a minor point; however, it seems more correct.  It’s nice to see some coverage for a fairly under the radar company.