In 1924 Umbro founder Harold Humphreys brought the art of bespoke tailoring to the world of sports. He called it sportswear. Since then, the company from Manchester has remained loyal to “the beautiful game” as the only football specific company...in the World.
They may have an Italian in the dugout, but the England squad are stepping out in British tailoring next summer thanks to Umbro. The new England shirt is not an evolution of an old one but rather an innovation of technology and performance—providing a bespoke kit to each athlete. The four-man design team considered everything from crest placement to perforations in the lower back and under arm, allowing airflow. With the player’s involvement from start to finish the shirt is literally tailored by England. Watch exactly how Umbro has built the new kit from the inside out.
“Traditionally football garments are created big enough for your body to move inside. We created a garment that moves when you do.”
There’s nothing more charming than men’s essentials borrowed by the better half. Women can, and are, pulling off the bow-tie in top drawer fashion. Move the bow from your head to your neck and you’ve got an instant classic that’s also tomboy sexy.
While all the major European players are dabbling in shades of gray this fall, Ralph Lauren is playing with color. He’s pretty much in a league of his own when it comes to pairing classic tweed and flannel tailoring with subtly distressed sportswear (worn-in jeans, crumpled button-down shirts, weathered leather bombers). That he does it so successfully this season is a testament to his continued relevance and timeliness in cultivating the all-American aesthetic. Every fall I keep my eyes peeled for that leather jacket I can pass down to my grandson. This one has potential.
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