by Tucker Chet Markus
One-hundred-and-ten years of fathers and sons built this place: 304 Bleecker Street, New York, New York.
In 1902, Jacobi Press, a Latvian immigrant, opened his first store on a quiet New Haven street corner and he called it J. Press. In 2010, brothers Shimon and Ariel Ovadia, New York City born and bred, started their own line of menswear—Ovadia & Sons. Now, 304 Bleecker is home to J. Press York Street—a menswear line designed for J. Press by the Ovadia twins, opened last year.
As J. Press York Street’s flagship store, this location embodies not just the character of the pieces that clothe the store, but the ineffable magic of a marriage between old and new. Yellowing photographs of Yale alums, busts, and letters written between freshman-year sweethearts are flanked by neon lights, color-block rugs, all housed in straight lines and sleek architecture.
The ethos reflects a bond forged between the traditional and the progressive. Suits in classic patterns with modern cuts, repp ties sitting on brightly colored oxfords—a line that maintains the soul of what has made J. Press an icon of American menswear while introducing it to a new generation of gentlemen.
York Street is defined by heritage—and new traditions that arise and become part of a legacy they once challenged. Like a son emerging from his father’s shadow—different, and yet, unmistakably the same.
The tile mason laid out the design of the bulldog entirely freehand.
The J. Press Honor Roll recognizing the employees who left to serve in the military. Notice Elliot Gant's name, fourth from the bottom. He eventually left the Navy in 1947 to join his brother Marty Gant in the family shirt-making business. This honor roll was pulled from the New Haven location's basement.
What guy doesn't love a hidden bookcase door?