• Tailored by Umbro

    Sports  

    In 1924 Umbro founder Harold Humphreys brought the art of bespoke tailoring to the world of sports. He called it sportswear. Since then, the company from Manchester has remained loyal to “the beautiful game” as the only football specific company...in the World.

    They may have an Italian in the dugout, but the England squad are stepping out in British tailoring next summer thanks to Umbro. The new England shirt is not an evolution of an old one but rather an innovation of technology and performance—providing a bespoke kit to each athlete. The four-man design team considered everything from crest placement to perforations in the lower back and under arm, allowing airflow. With the player’s involvement from start to finish the shirt is literally tailored by England. Watch exactly how Umbro has built the new kit from the inside out.

    “Traditionally football garments are created big enough for your body to move inside. We created a garment that moves when you do.”

    —Aitor Throup, creative consultant

    Oct 7, 2009 | Permalink (1) View/Leave Comments

    S.N. left a comment on 10/8/2009 at 11:06 AM:

    If only all sports uniforms were this well designed! And it doesn’t hurt that the ‘beautiful game’ usually has the most ‘beautiful players.’


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