Lookmatic
Tortoise frames have long been a part of my daily uniform since high school. If I had a dollar for every time someone asked me who made my glasses, I'd have $88—enough to buy another pair. The hand-made, hand polished frame of my favorite pair is vaguely reminiscent of Tart Optical’s classic FDR silhouette, only hundreds of dollars less.
Lookmatic RX FDR glasses in tortoise ($88)
I distinctly remember the era when stylish eyeglasses were a high dollar solution to a common problem. In fact, the tail end of that era is still lingering. It was only two years ago I coughed up close to $500 for a pair of stylish prescription eyeglasses. That’s fine for those with more money than sense. But for the rest of us replacing our prescription eyewear every year, it’s a bittersweet experience.
The dirty secret about the eyewear industry is that the margins are huge—fragrance margin huge. That’s changing. From the industry movers and shakers that brought you “glasses in about an hour”, comes Lookmatic, the one-stop online shop offering high-quality, stylish prescription eye glasses, prescription sunglasses, and readers. Their offering is vast but cohesive; and a home trial of up to five frames ensures you’ll find the most flattering silhouettes. The kicker? They’re only $88.
left a comment on 1/27/2012 at 9:14 PM:
Hmmm… What I find interesting is the first pair of glasses you wear on this site was about a year ago. The first two years you didn’t wear glasses. In fact a google images search doesn’t show you wearing glasses at all before last year. I smell bullshit.
left a comment on 1/27/2012 at 4:46 PM:
Great discovery. Thanks for sharing. What is the name of the model you have on in the photo? Thank you!
left a comment on 1/27/2012 at 4:40 PM:
If readers enjoy this post, they should also check out Warby Parker (www.warbyparker.com). Not only are their prices just as reasonable as Lookmatic, but they also provide a pair of glasses to someone in need for every pair they sell.
left a comment on 1/27/2012 at 2:09 PM:
Hey F.E. Castlebery, I enjoyed this posting. As an eyewear designer I do enjoy the margins (it pays my salary) and I do enjoy the other brands popping up that are cutting down their margins to improve sales. It’s a neat business model. I wonder how long they’ll last in the industry. What are your thoughts?
left a comment on 1/27/2012 at 2:04 PM:
It’s amusing to see you wearing such nice clothing—in greasy diners and downtown burger parlors.
left a comment on 1/27/2012 at 12:00 PM:
@Jeff—Lookmatic offers the home trial. Simply call them if you cannot find it on the website. They will get you set up.
left a comment on 1/27/2012 at 11:58 AM:
I am trying to find the home try on, but cannot find it anywhere on the site. Are you getting it confused with the Warby Parker home try on that they do? Or does Lookmatic do it as well and I just can’t find it.






cam left a comment on 1/27/2012 at 10:25 PM:
@ethan..fred wears many a hat depending on the situation as explained to me.