• J. Press York St.

    Store Profiles  

    by Tucker Chet Markus

    One-hundred-and-ten years of fathers and sons built this place: 304 Bleecker Street, New York, New York.

    In 1902, Jacobi Press, a Latvian immigrant, opened his first store on a quiet New Haven street corner and he called it J. Press. In 2010, brothers Shimon and Ariel Ovadia, New York City born and bred, started their own line of menswear—Ovadia & Sons. Now, 304 Bleecker is home to J. Press York Street—a menswear line designed for J. Press by the Ovadia twins, opened last year.

    As J. Press York Street’s flagship store, this location embodies not just the character of the pieces that clothe the store, but the ineffable magic of a marriage between old and new. Yellowing photographs of Yale alums, busts, and letters written between freshman-year sweethearts are flanked by neon lights, color-block rugs, all housed in straight lines and sleek architecture.

    The ethos reflects a bond forged between the traditional and the progressive. Suits in classic patterns with modern cuts, repp ties sitting on brightly colored oxfords—a line that maintains the soul of what has made J. Press an icon of American menswear while introducing it to a new generation of gentlemen.

    York Street is defined by heritage—and new traditions that arise and become part of a legacy they once challenged. Like a son emerging from his father’s shadow—different, and yet, unmistakably the same.

    The tile mason laid out the design of the bulldog entirely freehand.

    The J. Press Honor Roll recognizing the employees who left to serve in the military. Notice Elliot Gant's name, fourth from the bottom. He eventually left the Navy in 1947 to join his brother Marty Gant in the family shirt-making business. This honor roll was pulled from the New Haven location's basement.

    What guy doesn't love a hidden bookcase door?

    Aug 19, 2013 | Permalink (11) Total Comments

    Paul left a comment on 10/20/2013 at 3:05 PM:

    I was in New Haven two weeks ago and found that the fountainhead store on York Street is being torn down and then rebuilt.  The store was in temporary lodges on Chapel Street, but also needs to move again as their present location is pushing them out.  So now they are moving to second temporary location on College Street across from the Shubert Theater.  Feel bad about he old building coming down - generations of Dads and Sons were advised and bought in that wonderful old sartorial house.

    A Boston Blazer left a comment on 9/26/2013 at 8:14 PM:

    Nice to see these guys filling the vacuum that Rugby left. Brooks Brothers has a more youthful line in the save vein I believe. New England prep lives on!


    Michael left a comment on 9/26/2013 at 7:39 AM:

    @Fred….nice photos!

    Leith left a comment on 9/25/2013 at 2:15 PM:

    Wow.  Now that is true, unadulterated prep.  So rare these days.  I love it and I can’t wear anything in there.  Maybe I can pull off the sunglasses? - Leith

    Jack left a comment on 9/24/2013 at 9:33 PM:

    Fred, thanks for your reply. I noticed on one of your previous posts you had a jacket with a Rhone patch on it, and was curious, since Paris is not technically in that region.


    PSP left a comment on 9/24/2013 at 9:10 PM:

    F.E. I’am not so sure about this place. I have not been there yet but viewing their catalog they seem to be a B version of Rugby.  On a separate note, I was sorry to see that the Rugby Cafe closed in G town.  I was told it would remain opened.

    Lauren left a comment on 9/24/2013 at 8:57 PM:

    This looks like an amazing store! I love the back story!


    F.E. Castleberry left a comment on 9/24/2013 at 7:04 PM:

    @Jack—Yes, Paris.

    Jack left a comment on 9/24/2013 at 6:55 PM:

    Fred—just out of curiosity, have you ever been to France?

    F.E. Castleberry left a comment on 9/24/2013 at 6:32 PM:

    @Mike—The Shaggy Dogs fit much better.

    Mike left a comment on 9/24/2013 at 6:17 PM:

    While we have all known about York St. for some time, I appreciate this look at it. I don’t live in the North East, so photos are welcome.

    As per the brand, I am interested in their Shaggy Dog sweaters and how they compare to those of traditional J. Press.