Matt Singer is 21. He’s toiling inside a Frank Gehry building with a Charles Ray original staring back at him in his cube. He’s with the Chiat Day advertising firm and they are doing some really inspiring stuff. A guy named Andy Spade is also there.
“All that stuff really influences your perspective and how you think about things,” Singer recalls.
That was then.
Photographed in New York, NY
After a nine year stint with Jack Spade, which he helped start with Spade, Singer left last winter to launch his eponymous label, an eccentric new lifestyle brand that doesn’t fall too far from the Jack Spade tree. “I think by doing some of these things for so long I’ve learned how to make them better. It’s about making great things.”
His fascination with space and astronautics is not unlike that of a young boy. Singer just never grew up. We’re sitting down in coffee shop in New York’s West Village discussing Pluto, locker loops and super heros; more specifically, where you can get your hands on grappling hooks, capes and utility belts. Before I know it, I’m intently listening to a recount of the Soviet space program’s use of stray dogs to determine whether human spaceflight was feasible. I’m intrigued. God bless Laika, Strelka and Belka for their sacrifice. Singer pays tribute to their legacy via a decoupage glass ashtray.
“I like the craft and the tradition about making things and I like exploring that story behind it.”
Images via Matt Singer
Singer’s storytelling carries over into his oxfords (also in a popover) and surcingle belts (refreshingly made with suede leather). His shirtmaker has been manufacturing in the United States for over 60 years, consistently producing some of the finest shirting in the world. His approach to the fit across the chest, the hem, the weight of the cloth, the factory it’s made in is a story he feels is worth sharing.
“I wanted to create this brand that is my name because it just felt really personal.”