Their suits are popping up everywhere these days. GQ sought out Ronen’s advice on suit fit in their July issue earlier this year. He’s the reason I chopped my chinos off at a 4" inseam. Ever since Parke & Ronen introduced their line of men's swimwear four years ago, they've staunchly stood by the fit and cut of their suits.
Ronen Jehezkel of Parke & Ronen
Photographed in Los Angeles, CA
“Trying to launch a complete collection off the ground was one of my big mistakes. It’s very expensive.”
Their success in focusing on men’s swimwear—and doing it very well, paved the way for recent forays into menswear. With Wall Street yuppies serving as their muse, the “dirty preppy” is a collection inspired by the financial shakedown fallout of unemployed investment bankers performing manuel labor in order to maintain their standards of living. Since they’re broke, they’re working in their preppy office clothes. The inspiration produces a more fitted silhouette in preppy fabrics like gingham, seersucker and broadcloth by employing cotton with a touch of spandex (97/3) and an enzyme wash. The result is some smart updates to southern classics. And they’re in short supply too since their collections are limited runs.
This fall, they’re off to the races as they mature their “dirty preppy” line in borrowing from the first jewel in the Triple Crown of Thoroughbred horse racing—the Kentucky Derby.