"I'm going back to Charleston, where there is still a little grace and civility in the world." —Rhett Butler
It is a civilized place, Charleston. History drapes every window, tradition lingers in every pew. This "Holy City" is precious yet resilient enough to survive great fires, civil wars, and the occasional seasonal flood. Of course, you get all of this in the unofficial bicycle tour K. Cooper Ray gives upon your arrival. Whether it’s your first time or 17th time, it makes no difference. He wears his Charleston pride on his navy blazer sleeve.
Last month, I flew down for a long weekend with Cooper and company to create lifestyle imagery for his neckwear and formal wear collections. We shot in what might be the most beautiful living room I’ve had the pleasure of being in. The light was inspiring (these two images are the only ones I can show currently). I have always respected K. Cooper Ray for using real kids in the marketing of his Social Primer brand. While not a particularly new approach, it works for him because these are the kids that are in his life—be it next door neighbors, sons of friends, or his barista. It's just Cooper pulling back the curtain on his frat house, albeit a civilized one.