K. Cooper Ray is doing it again. He is putting his signature twist on traditional neck-wear. First, it was his reversible bow ties with Brooks Brothers. And now? Now it is long ties with contrasting knots and blades under the Social Primer (a word play on the dual meaning of the word, yet takes the long pronunciation of the "i") label. While down in Charleston working with Ray, I got a closer look at the English silk ties that are made right here in America.
For starters, Ray plays with classic preppy stripe layouts, colors, and motifs that practically go with everything. You want that in a tie. He keeps the width to a slim 2 3/4" and designs for the accommodation of most knots, including the only two you really need to know: the four-in-hand and double four-in-hand. My favorite is the cheekily named Theta which boasts a navy/gold repp stripe blade with a blue/red stripe knot. Fair warning though—learning to take a compliment is a prerequisite to knotting one up. They are conversation starters. But then, so is K. Cooper Ray.
Check out the Social Primer shop and name your favorite tie in the comments with a valid email address for a chance to win it. The name I pull out of the hat Friday will be the one tying one around their neck.
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