• Prep Yourself


    “My look is kind of an amalgam of different things: European, preppy, southern. Preppy is oftentimes pejorative, but if you really boil it down, it’s nothing more than classic clothes—a pair of khaki pants, a Shetland sweater. The best of European style is a man who dresses up for special occasions but knows how to dress casually. And then down south, there’s sort of a casualness to everything but also a love for color that you don’t see in the Northeast. At the store, I’m just taking the best parts of what I’ve seen. Some guys are going to think it’s too traditional, and some that it’s too fashionable. I think that’s a good place to be.”

    —Sid Mashburn

    Sep 10, 2009 | Permalink (3) View/Leave Comments

    Justin left a comment on 12/31/2009 at 1:18 AM:

    Just recently moved from Dallas to Atlanta, and Sid’s shop was the first place I went.  Love the idea of the modern haberdasher.

    Steven Ryne Photography left a comment on 10/5/2009 at 12:31 PM:

    Awesome!  Love these videos :D

    James left a comment on 9/12/2009 at 12:06 AM:

    Sid’s a stud.  What makes him great is HIS style.  Now I don’t want every guy in ATL, Dallas, or any other city in the US walking about wanting to be Sid Mashburn.  Take his advice and make it your own.  Thanks for sharing Fred.


  • Ready to Roll

    Dress Code  

    Photographed in Atlanta, GA

    Sep 9, 2009 | Permalink (6) View/Leave Comments

    Derek left a comment on 1/27/2014 at 6:56 PM:

    It entails the fact that outside of Sid’s wonderful shop and prep schools like Woodberry Forest, The Asheville School, EHS, etc., very few Southern men wear their ties like this, and if you do, most Southern women would think you immature and that you don’t know how to dress yourself properly.

    But…to each his own.

    Ben left a comment on 11/6/2013 at 4:41 PM:

    Not being a Southern Prep nor overly familiar with all that entails I’ll defer to Castleberry’s judgement. Though I feel that perhaps a somewhat wider leg to the khakis would better complement the overall look.

    Derek left a comment on 9/28/2013 at 1:43 PM:

    As an ol’ school southern prep, I agree on all points…except the askew tie.  Maybe I’m a little fussy about neck-wear but having the skinny end of the tie longer and sticking out would drive me nuts! I think you can still display some sprezzatura and have a correctly worn tie.  I’d be more apt to have my belt slightly askew or off-center. Plus, a tie worn in this fashion pretty much omits the use of a sporty tie bar (my favorite is a little fishing rod…looks great with my Vineyard Vine whale tie).

    Really enjoy this site!

    Dale left a comment on 9/10/2009 at 8:22 AM:

    I have to echo Castleberry - having gone to prep school, that’s how everyone dressed. The slightly askew tie, folded up shirtsleeves, tail a tad untucked, suggests a nonchalance about him, as if he’s always dressed this way, the lightness of the leather in both the dress shoes and belt giving it depth while tying the look together. The width of the belt is something we don’t see a lot, which is perfect for his frame. And the socklessness again just hints at that ‘thrown on like it’s nothing’ attitude again. Great shot, look forward to more.


    F.E. Castleberry left a comment on 9/9/2009 at 6:50 PM:

    @Paul—I featured Peter because I believe he does possess a sense of prep/ivy league style while exhibiting sprezzatura.  There are some key things going on here…sockless, flash of ankle, tie slightly askew and knotted up in an Agnelli fashion.  This is a smarter southern prep look. The South, by nature, is more relaxed than other regions of the country. This casualness may be mistaken as sloppy; however, upon closer examination, I believe the updated fit of the flat front khaki and shirt contradict the term “sloppy” in and of itself.

    Paul left a comment on 9/9/2009 at 6:25 PM:

    Great purveyors of some very nice clothes.


  • Sid Mashburn

    Top Drawer | Store Profiles | Prep Essentials  

    He’s not carrying Lacoste going forward (you can get them practically anywhere these days), “I like Fred Perry polos instead,” he says. “You don’t see these as much.”

    Immediately Sid comes off as a southern gentleman. “Water? Beer?”

    I take a Negra Modelo. It’s a welcome escape from the Atlanta heat. He’s impeccably dressed too. Tie slightly askew, no break in his A.P.C jeans and sporting his brogues sock-less. Within minutes we’re talking shop and his sheer knowledge of menswear is impressive. What’s more impressive, he’s a really nice guy.

    Photographed in Atlanta, GA

    Peter and Matt

    With stints at Ralph Lauren, Land’s End, J. Crew and Tommy Hilfiger, Sid is on to something...and it’s good. His men’s store is a reflection of his personal style. It’s essentially a haberdashery for a new generation. He carries an assortment of iconic pieces every guy should own while nurturing the wide-eyed anticipation of happening upon something you’ve never seen before. In addition to carrying his own label—Sid Mashburn, you’ll find Levi’s, A.P.C., Brunello Cuccinelli, Kiton, Sartorio, Edward Green, Caruso, Polo, Jack Spade, Ray-Ban, Persol and Globe Trotter luggage meticulously showcased.

    Sid Mashburn is about relationships; relationships with their suppliers and, most importantly, their customers. This, and the Negra Modelo, is what keeps them coming back. They trust him.

    Sep 8, 2009 | Permalink (21) View/Leave Comments

    Roger johns left a comment on 3/3/2014 at 11:57 PM:

    Wonderful store very dapper and very neat

    My Affair with Michael Bastian left a comment on 5/14/2011 at 6:28 PM:


    Joy left a comment on 2/17/2011 at 3:02 PM:

    Truly spectacular. Saving everything to the desktop!

    Richard Ross left a comment on 9/7/2010 at 10:11 AM:

    I love that we can click on the couch picture to view it full size! So much more detail can be examined.

    After this post I am extremely tempted to plan a weekend trip to the store. It seems that you could hang out there for a couple of hours and have some wonderful conversation.

    harold Fandino left a comment on 9/6/2010 at 9:32 PM:

    Going to ATL in two weeks, looking forward to stopping by and checking Sids store out.

    Kristi left a comment on 1/12/2010 at 2:55 PM:

    Gorgeous photos! Must have been a wonderful visit.

    SMII left a comment on 12/7/2009 at 9:20 PM:

    Given the remarkable reports of Sid’s, I may have my bespoke garment resized for my son upon his BS graduation.


    EGR left a comment on 11/26/2009 at 3:50 PM:

    Sid’s is a wonderful men’s store and (in my opinion) one of the best in the country…Barney’s, Rothmann’s, Wilkes-Bashford included.  The selection is broad but thoughtful (mac raincoats to Stan Smith kicks).  the staff is warm and welcoming (particularly important to me as i am a man of color who is constantly under-appreciated and closely monitored in upper east side/NYC stores…)  in short, have been a Sid Mashburn client for abt 6 months…and look forward to many many years of patronage and just plain ole hangin’ with those guys…

    Sidenote: They have the greatest garment bags (off white with bright green trimming…).  Buy a pair of pants and they’ll hit you up with one (or two).

    Cheers, EGR

    F.E. Castleberry left a comment on 11/9/2009 at 12:52 PM:

    Jay—You’re absolutely right about Tommy Hilfiger.  I had him listed under clothiers more for his prep ideal, yet the company has moved away from being product-based. I’ve added Fred Perry in his stead.

    AbsoreombBuro left a comment on 11/2/2009 at 4:34 PM:

    Hello everyone,

    Im new to the forum and just wanted to introduce myself, my name is Joseph and I’m form UK. I’ve been a long time lurker who has finally decided to make an account and contribute.

    Mordechai left a comment on 9/29/2009 at 9:48 PM:

    Sid is one great conversationalist, dapper dude and southern gentleman !

    Rashidi left a comment on 9/29/2009 at 3:59 PM:

    This is definitely my favorite store in Atlanta, Sid, Matt and Justin, always remember my name. I’ve gotten some raw denim from there, and had both shortened, and tapered some.

    F.E. Castleberry left a comment on 9/24/2009 at 4:16 PM:

    E—Thanks for sharing your experience at Sid’s. I appreciate the depth your comment brings to the post. I’ll have to talk to Justin about the monogramming on my next visit.

    E left a comment on 9/24/2009 at 4:10 PM:

    Me & a few of my buddies have become real “sid-heads” over the past couple years.  It is the best men’s store in Atlanta (I would even say in the South). I have had a couple of my friend’s wives get mad at me for introducing their husbands to Sid’s. 

    Anyway - beside the clothes and shoes, there are two things that I love about Sid’s which weren’t mentioned:

    1.Sid has found a women that does hand-monogramming. I have had a couple shirts done and they look amazing.  The monograms are very original and look like nothing the blah machine-stuff.  Have Justin show examples next time you are in.

    2. Sid emphasizes tailoring and he has two amazing tailors.  I have had a couple typical “baggy” cut brooks brother suits redone.  They have brought new life to them.  They were even able to remove the pleats.

    NSK left a comment on 9/16/2009 at 10:39 PM:

    Great photography.

    Conor left a comment on 9/11/2009 at 1:26 PM:

    Good post and great pictures. I’ve seen pictures of Mashburn, but these are great.

    Brian Crofts left a comment on 9/10/2009 at 12:30 AM:

    Fred, even though I got to see a preview, I’m still blown away-site is brilliant.  Love the combination of your fashion and photo skillz ... definitely a good combo.  Love the shots in this post ...

    Cassandra left a comment on 9/8/2009 at 11:34 PM:

    It looks great…love the pics all together :)

    F.E. Castleberry left a comment on 9/8/2009 at 6:49 PM:

    Karla & Steven—Thanks for sharing your thoughts, I appreciate that. Very kind words. Cheers!

    Steven Chellappa left a comment on 9/8/2009 at 5:15 PM:

    Wow!  Fred this blog is fantastic!  Seriously… your fashion intuitiveness and finesse is something I hope to, one day, be able to reach and convey as well as you do!  Congrats on this super blog! :D

    Karla Alfaro left a comment on 9/8/2009 at 3:47 PM:

    Fred, your blog is AMAZING.


  • Summer’s End


    Labor Day is traditionally celebrated by Americans as the symbolic end of summer. Relish your picnics, barbecues and summer whites. Here's to a day off.

    Image via British GQ

    Sep 7, 2009 | Permalink (1) View/Leave Comments

    RWF left a comment on 3/24/2010 at 3:52 PM:

    Does anyone know where I could get such a blazer?



  • Flower Power

    Dress Code  

    Photographed in Atlanta, GA.

    Sep 5, 2009 | Permalink (3) View/Leave Comments

    F.E. Castleberry left a comment on 9/7/2009 at 3:45 AM:

    Michelle & Karl B—Thanks. I’m glad you like what I’m doing here. I’ll continue to cater to both ladies and gentlemen alike. Cheers!

    KarlB left a comment on 9/6/2009 at 7:14 AM:

    awesome new blog fred, love it….

    Michelle left a comment on 9/5/2009 at 10:33 PM:

    This is totally my new fav blog… Luv it… Keep rockin’ it!


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