Rugger Adventures to the Cape
It has been a long, hot, hot summer. GANT thinks so too. For their fall/winter collection, they ride off to the Cape (on a 1971 Triumph no less) to do what the heat has cruelly kept us from doing—camp. With the epic, yet-to-be-released tune "Equestrian" by U.S. Royalty, not only is Rugger’s fall/winter cinematography set against a cool palette of grays and earth-tones but so is the collection. Plaids, tweeds and wool in fair-isle patterns dot the wintry landscape. Quintessential American sportswear. John Thornley, U.S. Royalty’s lead singer, joins the gang over dinner and drinks in an autumn mainstay corduroy blazer. If you are eyeing the burgundy varsity jacket, ring the GANT Rugger shop on Bleecker (212.620.5949) to get your name on the list. It is due to arrive at the end of September, just as northeast temperatures begin to fall.









Images via GANT


left a comment on 9/1/2010 at 7:53 PM:
I’m going to paraphrase Thoreau here… rather than love, than money, than faith, than fame, than fairness… give me truth.——chris mccandless. does this shoot remind anyone of him?
left a comment on 9/1/2010 at 1:23 PM:
chilliness is so prep-appealing. seeing swedish heritage here. still liking the nordic sweaters and mittens
left a comment on 9/1/2010 at 8:48 AM:
this strikes me as a little too “Lord of the Flies”
left a comment on 9/1/2010 at 8:13 AM:
The current Gant Rugger collection was actually inspired from Gant’s own archives. I would disagree with the sentiment that it is overdone or a copycat of another brand such as RL’s Rugby since it is self-inspired.
left a comment on 9/1/2010 at 1:48 AM:
This Gant rugger drop is the shit. People complaining about how it’s not authentic, well the brand is simply taking a more mainstream approach to marketing by highlighting and exaggerating certain influences in the collection. How many preps actually sail with sperrys, how many actually rock nantucket reds on nantucket beach…in fact, the RL Rugby collection in my opinion is one of the most cliched collections, polos with enlarged sewed on patches, faux-vintage graphic ts….all of this is fashion, we’re all trying to use fabrics to take on another personality and tell another story.
As far as I know, the GANT legacy, especially the oh-so-crispy vintage collab shirts they made, is the shit. The one thing I didn’t like was their previous photoshoot and test shots where a bunch of too-good-looking young dudes are just chilling in the wilderness…other than that I’m all for rugger, Team Rugger…GANT RUGGER
left a comment on 8/31/2010 at 9:24 PM:
I like the collection, but it doesn’t scream preppy to me. The clothing itself looks preppy, but it isn’t worn in a preppy fashion.
left a comment on 8/31/2010 at 8:57 PM:
These pretty boys couldn’t swing an axe to save their lives, but put a real man in that flannel, and I’ll bake him apple pie till the first frost and beyond.
left a comment on 8/31/2010 at 7:08 PM:
Yep…watered down RL. I watched the video last night. It appears a bit, how do you say, geared towards the same target as the readers of DETAILS magazine “I can’t quit you”. Some of the clothing is cool, but the marketing sucks. I know what makes a good photo shoot, a Triumph! OVER DONE GANT!!
-Gant Hater
left a comment on 8/31/2010 at 6:48 PM:
Damn. Glancing at the title I thought this article was about rugby in Cape Town, South Africa.
There’s just something really absurd about pretty boys and hipsters wearing work clothes and boots.
left a comment on 8/31/2010 at 5:58 PM:
Love, love the varsity jacket. I’m sure many of you share my sentiments of how hard it is to find a quality, unbranded varsity joint.
PS—I agree with Andy on the last photo. That yellow jacket looks quite steezy.
left a comment on 8/31/2010 at 3:04 PM:
I’m not certain how I feel about the I-don’t-tuck-in-my-oxford-so-it-shows-under-my-sweater” look.
left a comment on 8/31/2010 at 2:34 PM:
While some of these outfits seem to lean far past preppy and solidly into outdoorsy, (see the layered plaids) I still like the collection as a whole. The last picture with the toggle coat and the yellow (I want that) coat over the patterned sweater is spot on. There are a couple spots in Atlanta with limited Gant collections but I’m looking forward to stopping in the store in NYC later this fall.
left a comment on 8/31/2010 at 2:32 PM:
That duffel coat is perfect…..






















LaNita left a comment on 9/1/2010 at 9:14 PM:
I honestly don’t have the words to express to you how much I love this shoot Fred!